Alternative domain name Building station or just a flash in the pan

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Innovation Workshop's application of the search application of the download page recently online, as an independent research and development of mobile phone application search engine client software, this application is named "Ball Search", the corresponding software download page concise and clear, the most eye-catching is with the application name fit very high domain name, "qiuqiu.so." This is after Alibaba's mobile phone application "group Group" uses domain name "qunqun.me" after, domestic another adopt novelty domain name suffix enterprise. And perhaps coincidentally, two feature pages are designed for mobile phone application software development, the audience are current, active young generation mainly. Although there is already a precedent for successful use of alternative domain names in China, but after all, very few, the "ball Search" and "group" are invariably the use of novelty domain name, in the end is only fresh, believe that the current young people's adaptability, or in the long-term development of brand strategy to consider another?

In the Web site will be online registration domain name, is generally based on the domain name and the content of the site as a starting point, in the popular, easy to remember the premise, take into account the balance between relevance and creativity, this is the webmaster in the registration of the domain name is more consistent ideas. Domestic well-known domain name registration institutions China Connaught Network Nuo.cn pointed out, but in common several major top-level domain name suffixes such as COM,. org,. NET creativity, simple domain names have almost been registered, if they continue to be suffix, and do not buy the existing domain name, Inevitably, there will be more and more domain names.

With the development of the Internet, some economic strength, the world's leading countries have requested the opening of their own state-owned domain name, this will enhance the distinction between different domain names, but also a national or regional honor exclusive performance. Therefore, in addition to the "International Domain Name (gTLDs)" Outside, and successively opened the various countries or regions of the "Country Domain name (ccTLDs)", since the domain name resources can be greatly expanded, all kinds of personality, reflect the creative alternative domain name "came into being".

Personalized creative domain name in the English environment generally expressed as domain Hack, the most commonly used method is to split some simple words, the word mood, atmosphere embedded in the prefix and suffix of domain name, the most famous domain Hack is undoubtedly the Del.icio.us (delicous: Delicious) that has now been acquired by YouTube from Yahoo, the largest bookmark site on the web. The same reason, Domain hack in the domestic application from the word split deduction for Hanyu Pinyin, "qiuqiu.so" is an example, of which "so" for "search (SOU)" Transliteration, Somalia of the country's top domain name.

The use of alternative domain names, generally out of "transliteration" and "free translation" two points of consideration, but also to a certain extent, in line with the basic requirements of short, easy to remember, but if the size of their ownership of the site analysis, there are other considerations;

1. In the early days, domain hack is generally smaller individual webmaster use more, because the individual small station in the operation of relatively flexible, "boat little Good Turn", the pursuit of the meaning of the domain name on the rich level became a number of webmaster enjoyable things;

2. Large Web sites will generally adopt a more standardized registered domain name, to visitors or partners formal, rigorous image display, and the main station concise, formal design style to match, from the domain name to the page will strive to achieve "formation consistent."

3. With the rapid growth and development of Internet enterprises in recent years, acquisitions and mergers are the common ways of optimizing and integrating Internet resources. Although some large enterprises may engage in relatively rigorous business activities, but for the expansion of the industrial chain of development needs, in the acquisition of some such as media companies, creative design companies, will also be relevant to the creation of the domain name to be used for its use.

A rich personality, connotation and appearance of the combination of domain name will often let netizens have glimpse impression, before the light of the feeling is easy to go, this is probably the enterprise to choose alternative domain name of one of the motives, and these light and easy to see the advantages of Internet users easily recognized, it is not difficult to understand the original intention of the enterprise choice. But "the needle has no two benefits", the other side of "novelty" is "unfamiliar".

Baidu Optimization Guide has made it clear that "the use of what form of domain name suffix on Baidu search results have no effect, but the domain name suffix to facilitate user memory." "In fact, perhaps not, according to some practical experience, different forms of domain names in search engines to gain weight is not equivalent." Some sites in the submission directory, ". Me" domain name may appear unsupported situation, the hint said that the domain name format does not conform to the specification; sometimes there will also be a Webmaster tools to query the snapshot of the situation, the site has not been down right, but the snapshot is "still hold the pipa half cover face" not appear.

According to the data statistics of whois source as at December 05, among the 1.281 billion domain names in the world, the six top-level domain names ". com,. NET,. org,. info,. biz,. Us" accounted for 135.1 million, about 10.5%. Among the top ten sites in the world, there are 9 sites with ". com" and the other uses ". org". It can be seen that the use of a long history of top-level domain names in the global context has been popular, widely known as a symbol of the Internet benchmarking.

The internet every day there are new Internet users to enter, from their perspective, these novel, alternative domain name may make it feel "unreal", because in their traditional impression, once compared with the classic domain name contrast found that a large difference, may produce some feelings of rejection. On the other hand, the Chinese phonetic alphabet, full of freshness, may be very relevant to the language of domestic netizens, pronunciation habits, but this for the long-term development of the website, go abroad will have certain limitations. In the face of alternative domain names, opportunities and risks with life, development and obstacles coexist, whether it can be handled properly, is a test of the wisdom of the site operators.