Alternative Marketing: CEO Marketing

What is CEO marketing, said simple point is through other marketing means to establish the CEO's personal image, improve the CEO's personal visibility, thereby enhancing the brand value! CEO Marketing is a new enterprise marketing model in recent years!

We dug three cases online.

Poly-Mei Excellent products: Chen Au

When it comes to CEO marketing this is not to let Mas do not want to get the best product of the CEO Chen-OU, a paragraph: I am Chen Au, I feed myself bag of salt. Let Chen Au and his beautiful magenta get through half the sky. Even MAS contact Poly beauty products are also through the Chen Au of this ad learned! Have to say Chen Au This advertisement creativity is astonishing! (Review the ad: You only smell my perfume, but do not see my sweat.) You have your rules, I have my choice. You deny me now, I decide my future, you laugh at my nothing, unworthy to love. I pity you always wait. You can despise, our young, we will prove that this is whose age. Dream is destined to travel alone, the road without doubt and ridicule. But then what, even black and blue, but also to live beautiful. I am Chen Auhou for my own endorsement) also do not know which is a brilliant person to write lines, simple words can be used to describe the story of anyone, do not believe you can try!

The first time the Chen Au was aired on the Internet, it was massively pirated, and because of the uniqueness of advertising and the charm of Chen Au itself, the spread of the virus in the social network, but also because of this advertisement, so that the flow of poly-beauty products in one months time to turn three times times! Order volume of up to 200,000 a day!

Millet Mobile: Lei

When it comes to lei people may think of "Hunger marketing", Lei is indeed a marketing wizards. Before Lin on micro-blog said, want to do a black rice mobile phone, to use his son Kimi voice to do phone ringtones. Because the microblog has soared on the word "black rice mobile". Lei in the first time the micro-blog to reply, mercilessly borrowed "where the father to" the Dongfeng help push itself!

In addition Lei compared to other CEOs, the mirror rate is relatively high! A variety of technology portals, internet sites, can constantly see his figure, go where can hear lei, even do marketing people, it is difficult not to be affected! In this respect if you compare, Tencent CEO: Ma and Baidu CEO: Robin Li. is especially obvious!

58 City: Yiu Jingbo

I wonder if you have seen this variety show. Friends who are concerned may know that 58 of the same CEO is also involved in the program. The job search itself belongs to 58 with the city of an important project, Yiu Jingbo participation is to help push, 58 of the city's brand value!

In the bat, Ma's out of the mirror rate is particularly high, but just can't think of any case .... Is the horse always a stick? (The horse is always so characteristic is a kind of CEO marketing, isn't it?)

Before the CEO always like the hidden world Zhuge Liang General, standing behind the enterprise! And now there is a revolution first go to the success of the estimated the big guys are also unable to resist! A show of the mirror can enhance their visibility, but also enhance brand value. Why not!