Although the electric business enterprise experience LSC, the future enterprise all electricity business is undoubted

Although the electric business enterprise is experiencing the LSC now, but still need to firmly believe: The next 10 years the traditional enterprise electronic commerce is the general trend.

From the declining trend of statistics on newspaper printed, printing and circulation, newspapers will lose their 70%~80% market in 10 years, while the Internet and television will continue to maintain considerable growth.

In other words, the network media will become the main media channel for people to get information in the next ten years. In this context, the electronic business is bound to become an important channel for enterprises.

How to realize the electronic business of traditional enterprise has always been the concern of people, and also the core problem that the network media pays close attention to and solves.

First, we need to seriously consider the characteristics and trends of network channels:

1, for the enterprise, the network channel has the brand communication and the electric quotient compound characteristic. In other words, the network channel is equivalent to the characteristics of paper media and shopping mall.

Enterprises will build word-of-mouth through the network, and access to orders through the network. These two links may be implemented by a Web site, and may be implemented step-by-step through multiple Web sites.

2, the network age, the brand of social communication will gradually surpass one-way transmission, gradually show the characteristics of interaction as king. That is "first-class interaction, second-rate brand, three-flow to make a single."

It has been found in practice in recent years that interaction is the best way to improve ROI. Interaction not only improves the efficiency of communication, but also improves the conversion rate.

3. The combination of Internet mobility and product channel electronic commerce will change the commercial form of human society. With the development of mobile network and mobile application technology, online experience online purchase will gradually become the mainstream sales model, service will replace the price difference is the main way to profit.

4. Traditional channels are subject to severe challenges. In other words, traditional media (especially paper), advertising channels (such as paper Media advertising agency), commercial channel business (such as traditional chain stores), self-built channels of production enterprises and commercial enterprises will undergo a channel revolution brought about by the transformation.

Second, the Enterprise channel development trend?

1, the current problems faced by traditional enterprises are "not to do" and "no one to do" two core issues. How to face the challenges brought by the channel revolution is also related to the Battle of enterprise Life and death.

In the process of change, talent and marketing technology will become important resources.

2, according to the different scale of the enterprise, adopt the Channel Revolution strategy is not the same. The big enterprises will carry on the value chain stratification, the small enterprise adopts the synthesis strategy.

For example, the current large enterprises, such as Motorola, Nokia, HTC, Logitech, Haier, etc. will be outsourced network channels to professional electric power channel outsourcing company Hing Long letter Tatsu, large brand manufacturers to gradually outsource to the professional firms have become a trend.

3, channel business struggle fiercely. The emerging channel business Dangdang, Jingdong Mall, excellent network emergence, the old traditional channels of Su Ning, Gome Chukin in the network era to keep their own channel hegemony position. The war was endless and endless.

4, Taobao has formed a virtual ecological country, beyond the channel.

No matter how fast or how the results, the future of enterprises are no doubt the conclusion of the electricity business.