Always get used to thinking about how to be quick and opportunistic

Some people in doing one thing, always will be accustomed to think of how to be quick, opportunistic, this kind of weakness in micro-letter operation (marketing) will also be displayed, such as the official has been blocked the point of praise activities. The official on the "no malicious marketing and inducement to share the circle of friends" These words, plug into the operator's brain, still repeatedly banned!

In a micro-group sharing campaign, I was asked how I looked at the collection activities, and I answered:

Do you want to be sealed? Moreover, the collection of praise to bring the user, most are directed at the gift, you want those zombie powder what use? To show your boss the number of fans? To remember, to impress 1w people who have nothing to do with you, is not deeply touched by a person related to you!

For the ordinary public number, the point of praise activities in the end has no effect, I did not personally practice, have no say. Below is a user's contribution, he made a local micro-credit public number, held a point zan activities, some think about this:

The individual is running the local number, writing is not very bad, often to the newspaper travel version of some articles. But recently found to watch a little praise activities after the explosion of soft Wen, aroused their own thinking.

In a three-tier city, the local operation of the best personal number is a beer and skittles information subscription number, fans around 12,000. It is now run by a small company, including advertising, interactive activity classes. The other is the CMB, the construction Bank of this kind of backstage have big Boss's micro-signal, burning money to promote this another matter. The author of the tourism category number covers local fans 6500 +, belong to the local tourism category to cover the most of the subscription number (shame).

Because the subscription number is set to go through the personal number, it is often known what the fans are forwarding. These days by the fan information noisy don't want to reply, to seek point Zan. Recently found a lot of local not certified subscription number, Crazy in doing a little zan, may be a small place to spread unhappy, so it has been okay. Hard to write soft wen no one turned, the overwhelming point Zan information. May be the level of soft wen is not very high, this is actually the author has a good idea, most still point Zan temptation even greater.

At the risk, the author did a bit of praise activities. The activity is very simple, point praise send Black Gum CD. Of course, my photos are relatively tall, so the activity looks good. Article push, I only chose to push to the female users, deliberately chose a car CD demand is not so large groups. It also lowers the impact of the activity. The result was underestimated, and one morning the backstage was blown out. Never appeared so many news, the morning prepared 100-bit gifts all led, had to zero immediately after the event.

This morning I looked at the sharing and graphic transformation, is many times before. It was also interesting to find that those who did not receive the award cancelled their attention. Here is my personal opinion on the point of praise:

1. Point praise Professionalism, teamwork. There are a group of people, every day is a little bit of praise, finish your home point his home. Spontaneous formation of the local point of praise of the group, only a message to the inside hair, everyone will turn up a bit of praise.

2. Clarity of purpose. For the point of praise and attention, no gift to cancel attention. Such fans are not worth much.

3. False prosperity, the point of praise behind the graphic data is often very gorgeous, but this gorgeous behind, in fact, is not worth happy. Public operator for positioning and material grasp is not in place, it is difficult to use soft text to keep users.

4. The point of praise, will reduce the public number of taste. (So the author in this event after receiving the prize, ready to secretly take off the activity)

5. Enhance interaction, feedback user activities can be very diverse, we should be converted into the public number and user interaction strong activities better.

Finally, I think, through the public number of articles, personal charm to retain users, you do not abandon the user, is kingly.

From this we can see that the point of praise activity can indeed bring the seemingly considerable data, but this is only a false prosperity. Because the users of the activities are basically the interests of the drive, and the real number of users have a demand for the content of the poor, such chew activities, in fact, not even! There are a variety of forms of interaction with the user, so don't choose the cheapest way!

Some people ask, micro-letter background in the mass of the interface clearly stipulates not allowed to point praise activities, why this number has not been sealed?

1, no one reported that these numbers are relatively small, vertical, and the user did not develop the public number of bad behavior reporting habits, will have these slip through the

2, in fact, micro-letter to the review of the article, only limited to mass, the background edit the material, new users and users when responding to the automatic release of the article, is not audited, so they can use this loophole to do a little praise activity (not good!) This will not be learned by you! ）

For personal micro-trust users, quickly be invited to a point of praise party torture to survival can not, beg to die!

Look at these 2 pictures above, are you funny and angry?

A user knows that I want to write this article, immediately ran to find me to article! He also wrote a relatively sharp words to accuse "invite praise Party", I do not send out, otherwise many people looked after have to criticisms ~

Most people should not I miserable, because their personal micro-letter friends are basically the life of friends and relatives, we help each other to point a praise, entertainment is also okay. But like me to have thousands of friends, mostly I do not know them, they know my people, almost every day to get a little praise of the micro-letter message, it is unbearable its disturbance, met a stranger to me, I will be directly deleted. I can only say, really embarrassed, I let you down!

In fact, CCTV and many media have exposed the micro-letter of the point of praise activities, such as "CCTV exposure of Hong Kong and Macao 4 days 3 nights free tour by multiple traps", these are micro-letter operators play tricks, but some simple friends, really believe. They are not really stupid, but they are easy to believe people, or hold a try, play the mentality. If you have such a simple friend around, please cherish them, and remind them in time, is a merit. Of course, if it is a professional "invite praise Party", then please mercilessly delete it!