Always think that the broad sense of marketing is one of the most likely free Cross-border functions

I've been focusing on app promotion all these years, but I don't feel like I'm just doing the app job. Perhaps it is a superficial understanding that I have always believed that "marketing" in a broad sense is one of the most likely functions of freedom across borders.

We go to study the marketing of all walks of life, channels, brands, online, Campus ... Ça, find the right people and then have sex with them. I do not want to be a marketing guru, all the sharing is only to deepen their impressions of the same time, by the way also let people who are willing to understand to get the right information.

Recently because of work to contact the Millet Campus team leader Tanchenhua classmate, single very generous and frank, very systematic to me the science of the campus channel from the establishment to maintenance, from only the existence to the performance of all aspects of excellence, his six years of experience condensed to two hours of conversation, Sagittarius General jump is relatively strong, So the whole chat process he jumps from the road to the surgery, occasionally said two methodologies, a lot of their own feelings.

It contains a lot of valuable information to do campus channels, and he doesn't mind sharing it with more friends, so I'm going to pick up the stuff.

People who are familiar with the grace style should know that I am good at writing chicken soup, if you are looking forward to this article, you can immediately set up a brilliant campus promotion team; If you want the text to appear in the 1234 manual, walk slowly do not send.

Put aside the traditional industry, and look at the current Internet technology circle, everyone's goal is peering towards the end, the campus market is a large number of promotional staff are eyeing the big cake. My friends and I have done a lot of experiments, school recruit, lectures, landing activities, Campus ambassadors ... The aim is also to push the product to the student group.

When everyone nets with chicken legs for registration case has become a classic, the people's campus is a well-deserved level of the day, now with the collapse between the top, while the remaining temperature, the essence has gone. Millet Campus, Baidu Campus and Sina campus has become a handful of internet circles campus team. This article will not tell you how to use the KPI to promote the installation of the app by using the student's low cost. In fact, the campus channel simply does not fit to do installed, he is more suitable as a brand display export, have enough patience to plant seeds, one day from the potential to gain, will be beyond your imagination.

Campus is I am very interested in the market, so for this information, in the summer, specially from the Lama temple ran to the door to steal division. Okay, let's go to the text:

A simple background: Tanchenhua is the head of the Millet Campus team, in this field for 6 years, from a campus ambassador to the Black Dragon Longjiang area in charge, and then to the northeast four provinces in charge, now he led the campus team covering 2500 schools nationwide, about 5000 people, including 3000 people with him 6 years. He is very young, smaller than me, chatting in the process of feeling is sincere and kind-hearted, I think it is precisely because of such quality, and the insistence on beginner, can lead a strong executive force on the campus team it.

Before setting up a campus team, you need to think clearly:

1, the purpose is: to see the installed capacity of the proposal to find an advertising company installed according to the installation; long-term want to do some interesting exploration, the accumulation of brand attention, you can continue to look down.

2, mentality enough good: there is no patience and determination, waiting for at least three or four years after the big one.

3, there is no brand awareness: a small individual also has a brand, mobile internet era of many products function first, the focus on the refinement of the brand less. This is wrong, and more and more people will become users and consumers because of the value concept of brand delivery.

Step 1--Company level: Find a campus team leader

1, there are established resources can come to the start, like a single such.

Advantages: Save time

Obstruction: This kind of person can not be asked

2, find the person who wants to do it, he may need to have the characteristics of

Loyal, kind, influential, graduated no more than 3 years, love this field ...

Step 2--Find someone, build a team

There is no shortcut to find someone to go, cast nets and then harvest, screening chat observation, see Fate Luck, the only way to play the subjective initiative is in the good seedling into sight after grasping him, cultivate him. The essential qualities remain: loyalty, firmness and love.

With the student team is an extremely bitter thing, with single words is "with a year less live 10 years." They don't know anything, they work 5 o ' hour in the morning-7, 11 o'clock noon-13, Night 18 o'clock-22, this happens to be the rest of the office workers, you need to always be in, because they will have problems to find you, the heart is the most important part of this link, this is the same as in love, You pay them to feel, you will be careful to reap their respect and strong executive power.

One common misconception is to treat students as cheap labor, or to think that money can fix everything. Money can buy students to give you to do the promotion, so that students to install software services, spending is the equivalent exchange, how much money a small amount, if the KPI is too high, there are some ways to give you brush.

And the single exchange, as well as my own and some college students chat between, are obviously able to feel that the treatment for them is not the most important, most students want the team's sense of belonging and fun. So from the outset, it should not be a matter of attracting students to join the team, but when they do, even if they pay, but also to give rewards.

This is a very valuable team to play, you do when he is a career rather than a career to do, can be effective.

System Management Team

Culture condenses People's hearts

Results of the fittest

Sounds no less than an independent venture. This first echelon is built up, do not worry will follow their graduation again, the campus leaders will choose their successors, and help you to achieve the seamless handover after their graduation.

In addition, the student's laziness is still relatively high, it is possible to quit in minutes. As the head of the campus channel, there is no need to pay attention to everyone's fate, to ensure that the regional and provincial leaders of the stability of the team, to achieve absolute decentralization and trust is necessary, of course, this is based on their own personality charm very confident foundation.

Step 3--people find, let them do?

This is closely related to the idea that the brand is to be delivered.

Do interesting things?

Do something meaningful?

......

It's not a landing activity.

See what the Millet campus team is doing:

1, public welfare activities: organize students to see elderly people in nursing homes

2, the school to do lectures: do not talk about commercial products, only to talk about millet culture, please Laistalles talk about their own fun at school, talk about college employment. The salary and malpractice of the company's internship. Say what students like.

3, the organization own school student Travel, the expense AA. They hold the pieces of the millet campus around, there have been Shaanxi team in Huashan Scenic area to help clean up rubbish what, the Huashan Scenic Area Management Committee of the official micro-praise this thing.

The summary is: What is fun to play with.

Listen to the process I also think, after the rice balls of the campus team what we have to do, but also with a number of students in school communication, but also very interested. (PS, yes, I have the interest to build a campus team, so I want to understand this information)

The concrete does not extend, has not thought too clearly, when moves will have the actual experience sharing.

Step 4--how to divide and manage

If the campus as a simple channel to do it will be difficult, you will meet a lot of versatile children, their creativity is often surprising. The campus team has roughly set up three groups:

Operation Group: Responsible for online promotion, such as the School Forum, micro-blog, everyone station, etc., is generally used to tie the influence of the offline activities to expand

Design Group: materials and other design

Planning Group: Planning Campus Activities

Executive team: Performing activities

These people are actually reused, and when needed, they can quickly pull up a virtual team and start supporting them. And we used to do the rhythm of the campus may be the company unified planning design, to arrive at the campus is actually just need an executive team. But what students want, no one knows better than them, the best way is to let them.

This seems to be no different from running a company. Actually say so much, I want to express is that the campus market as a career, rather than a job a career. He has spent most of his monthly income on this group of students, giving a gift for his birthday and rewarding him. Spending his own money is not because the company does not budget, but he has the children as their friends, rather than cheap labor.

And his view is that if the company to apply for a budget, it will be a quantitative results of the action, and now students just playing the big flag of Millet campus, brand publicity is difficult to quantify, so the cost of team incentives, he would rather himself.

Several key points:

1. Whether the company will increase the campus market to the strategic level;

2, the campus team managers can give the regional leaders absolute decentralization;

3, when you set up this team, there will be countless benefits to you, whether can keep the use of students for their own profit this bottom line;

4, whether there is enough long-term vision and enough patience

Chat, can feel Tanchenhua to the students in good faith, he said: Campus channels to do things very simple, do not involve any interest disputes. Now it is difficult for college students to get employed, and I want to help them through this, sometimes you need to think of yourself as a life mentor.

I think it is precisely because of his insistence on beginner, only students in order to do a budget planning campus activities, at the expense of their own living expenses to the official purchase of millet prizes such a strange thing happened. (On this point, we agree, though very moved, but discouraged by them)

Some real dry goods.

A lot of people look at all of the above things, still do not know how to do, and finally spend a little bit of space to say something in line with the popular taste of "dry goods."

If you want to build your own team:

If a company has just entered the campus, it needs to prepare the team from 2 March and start preparing it in 7 August. The first time after the freshmen put the product propaganda in front of the freshmen, so repeatedly, through four years of continuous rendering can form your perception and user groups.

If no team:

1, through with the campus team of enterprises to cooperate, combining the advantages of both sides in the school coverage infiltration and activity implementation. The disadvantage is that if you can not take out the exchange of reciprocal resources, more difficult to cut.

2, through the government, and the Youth League and other institutions, can also be directly cut to the school's student office. This is a more cost-effective way, but at the same time also requires the trader to understand the campus market status. For example: Poster coverage in 100 colleges and universities is not difficult, but can ensure that the quality of coverage is not so easy, you know, posters in the school need 35 posters attached to a visual effect, similar experience not everyone has.

Wen/grace