Amazing oversold sincere apology music video Super TV buying behind-the-scenes secrets

Passion 9 minutes 19 seconds, video super TV Super selling secrets October 22, Beijing, Chaoyang Park Bridge northeast corner Hongcheng Xin Tai Mansion, Lok see headquarters. 12 o'clock Noon is approaching, Jia Yue Pavilion, Wuyazho, Liang, Peng Gang, Zhang, Zhao Yicheng and other music as senior executives, nerves tight. The S50 of Super TV is about to start. After 9 minutes and 19 seconds, the dust settles. But the problems are coming. Originally 10,000 units of the spot snapped up, because the instantaneous flow is too large, causing the system once blocked, sold out window close response to serious delays, resulting in a large number of orders poured in. Combined with a single purchase more than a proportion of high, from the order to pay the conversion rate far beyond the previous estimate, 9 minutes 19 seconds, oversold 21,000 units. After the spot channel closed, less than 6 hours later, the influx of more than 8,000 orders. Nearly 30,000 of the delivery gap, a short period of time can not be completed delivery, is inevitable. "Apology, must publicly apologize, have to make a public apology to fans," Jia Yue Pavilion even said three apology, and tone once more tough, non-negotiable. and in micro-blog, fans Forum, micro-trust, such as the circle of friends and other channels, for the music of the interrogation and complain has been presented brush screen state, and even evolved into the abuse of music. Jia Yue Pavilion, "S50 by hot, marked the vertical integration of the music of the ecological model, subversion of the tradition, consumers fully agree." This is the historical turning point of the television industry, is the Internet cp2c Direct user mode milestone. On the other hand, the face of such a huge amount of oversold, Lok Vision is also facing a big exam.　　So what happened in the 9 minutes and 19 seconds that made history? Snapping up: A worry mutation and a serious face is that, a few hours ago, le-View executives were also in a meeting room, only then everyone was quite relaxed. 11 o'clock Noon, Peng Gang, Zhang, Zhao Yicheng in a small meeting room to discuss the upcoming 12 o'clock S50. In charge of the le-View mall's video TV vice President Zhao Yicheng, the recent continuous combat, busy every day to 12 o'clock more than a night. Because of his home from the company, Beijing early peak and serious traffic jams, he has been living in a row near the company's Fast hotel. At that time, tiredness was written on his face. For the upcoming buying, Zhao Yicheng already in the heart, I believe the whole process will make users more convenient, more timely participation in snapping. It turns out that there really is no big problem. Peng Gang, senior vice president in charge of video TV marketing, looks relaxed and even handicap, "10%, how long do you think these 10,000 will be robbed? "It's better than X60 's grades," he said. "We make a bet, I bet in 10 minutes will be sold out, how can you please eat a meal bai!" "Peng Gang humor makes the atmosphere much easier. "I also participate in, if 10 minutes sold out, I this month's salary contribution out, invite everybody to sing", Zhang also smiled. At this time of the Jia Yue Pavilion is a person sitting in his office, he and the line of business leaders have already under the "dead order", we must ensure that the acquisition successfully completed.At ordinary times slightly short 60 minutes at the Jia Yue Pavilion and the hearts of the executives began to become so long, and finally the wall clock pointer approaching 12 points. Despite a great deal of confidence in S50, at the moment, the executives still face a serious, staring at the computer screen, everyone is waiting for the arrival of time to buy. Let's take a few days ahead of time. This sale, the group based on a large number of user feedback, decided to buy the process system to make important adjustments to provide a better experience; While this is a big risk, innovation must start now and not be left to the next. At this time only less than 5 days, all the need for integration, from the user experience rationality to the correctness of the technical process, and even the rationality of software architecture and the bottom of the performance and stability, there are a lot of work, the challenges can be imagined. At this time group emergency mobilization Vice President Wuyazho, he was responsible for group strategic project management and cloud technology system construction, this is also counted as stepped, as the head of the co-ordination organization. To do this, Wuyazho in a few hours, launched the entire group's strength, done a thousands of employees experience internal testing, collect feedback of about 1500, and the next day to organize a thousands of people test, and ultimately promote the revision of the dozens of key experience. It turns out that this really is a great convenience for the user to buy. At the same time, the pressure test of each link is organized for the electric business platform to achieve the preset concurrent traffic target. As of October 22 12 o'clock Noon, Wu Asia has led the video network and the music video TV, a joint team of people fighting all night. "Even if it's a few times the pressure is predicted, we can carry it." Unfortunately, there is no regret medicine to eat, our electrical business experience is still not enough. Wuyazho in summing up, feeling said. The pointer is nearly 12 points a second, at this time the entire platform is still terrible, the wall of the electronic clock beating sound, in this moment, a very penetrating force. Snapped up officially, watching from the graphs, "the enthusiasm of the user is like a volcano erupting suddenly", the technology-responsible Wu-Asia quickly foresaw that it might be much more than the preset platform capability. Miss Asia vaguely has a bad feeling. Sure enough, orders more than set off the spot to buy the system's valve value, and did not close on time, because the concurrent volume is too high, the system congestion, closing instructions did not respond promptly, a large number of orders poured in. Show up for sale! The order system does not show up until 12:09:19. and Peng Gang, Zhao Yicheng them, just found the system crowded, do not know that there is oversold, 9 minutes 19 seconds sold out, this record again, the applause rang. In another office, Jia Yue Pavilion in Sina Weibo expressed the excitement of the S50 hot: Super TV spot sales again to create history, marking the vertical integration of the music of the ecological model, subversion of the tradition, has been fully recognized by consumers. This is the historical turning point of the television industry, is the consumer accepts the Internet CP2C Direct user mode milestone. @ Super TV is not a TV, but a complete large-screen ecosystem, aTo be imitated, not to be transcended. Thanks to the fans! Thorny issue--serious oversold However, excitement is often short-lived. "No, how can there be such a huge order?" Zhao Yicheng A word, let everyone suddenly quiet down. Zhao Yicheng, a young man with years of electrical business experience, quickly foresaw the seriousness of the problem-orders were far more than the spot stock, and the system shutdown was delayed! The advance was quickly confirmed from Wu Asia. Jia Yue Pavilion from its own floor to the music video TV platform, in Zhang's office convened an emergency meeting. The answer, Wu Asia, is that "the instantaneous flow is far exceeding the estimate, the system pressure is too high, causing the shutdown delay." After a few hours, orders were converted into payments and the problem of oversold was even more pronounced. People who are familiar with the rules of the electricity dealers know that users snapped up just to place orders, but not all orders will eventually be paid, so in the purchase, will be based on the previous conversion rate, set a threshold, this valve is used to stock the amount of goods divided by order to the conversion rate of payment, in addition to estimate the number of single purchase multiple units. But this time, the purchase of S50, single order to buy more than the ratio and order to pay the conversion rate are far beyond expectations. These have greatly aggravated the oversold. At 12 points 9 minutes 19 seconds before the cash mode payment of sales more than 31,000 units, far more than 10,000 units of the stock inventory. After the pre-sale mode, the day before 18 o'clock consumer payments to purchase more than 8,000 units, the total sales of nearly 40,000 units. In charge of the Super TV logistics and other issues Zhang began to realize the seriousness of the problem, the first time he thought of the "stock, after-sale, logistics" and so on. Other problems have been exposed, "pay success, but can not find the order!", "I submitted a key purchase, the old Let me land Again", "The problem solved?" Let me wait until when ah ... A variety of issues, in the forum, in micro-bo, in the micro-letter circle of friends released, netizens through these channels vent their dissatisfaction, request music video TV reply and solve. At this time the Customer service center, has been busy doing a regiment, customer service phone was blown. More than 30 seats have been busy. After snapping up success: first solve the problem 12:51, just released a micro-blog Jia Yue Pavilion once again through Sina Weibo voice, only this time is an apology statement: This S50 sales instantaneous concurrency volume is too large, beyond the Lok-View Mall order payment system design capabilities, resulting in a short time back system congestion, please rest assured that the vast number of fans, Snapping up successful order data will not be lost, and unsuccessful fans are invited to try many times. Please forgive us for any inconvenience caused. In the busy nearly 5 hours, Jia Yue Pavilion has several senior executives summoned to the meeting room. Various technical team related leaders also participated in the emergency meeting. Things have been very obvious, 12 points open after purchase, Le View Mall instantaneous access to more than 2.1 million, in the industry is a very high pressure value. Although the eve of the rush to buy a lot of servers, as far as possible to increase the system load limit, but the instantaneous flow far beyond the estimate, which directly leads to a transient influx of too much, write back the order very much, outThere is an avalanche. After listening to these statements, Jia Yue Pavilion requires all teams to think effectively, combing the key measures from the entire process system to solve the problem quickly. Time waits for no man, every minute is precious. Liang began to contact the factory, intensified production, abundant supply. Zhang responsible for logistics, to ensure that 10,000 units issued in a timely manner, oversold supply in the timely issuance of goods. Peng Gang Organization Mall, micro-bo, micro-letter and other channels to do a good job of reassuring users. Wuyazho and Zhao Yicheng continue to address platform issues to ensure rapid return to normal. "This is the meaning of our cause, although we continue to fight very tired, but hope that students continue to insist, because the user is looking at us." "Wuyazho and Zhao Yicheng at the next emergency team meeting," he said. Jia Yue Pavilion Requirements, relevant executives must publicly apologize to fans, and explain the issue cycle issues, and must unconditionally meet customer refund needs. So, we later saw the next morning, music TV five senior executives, emergency media communications, announced the issue of changes in the delivery cycle and rehabilitation measures to the public to bow to apologize. And this soul-stirring 9 minutes and 19 seconds, on the one hand exposed the music to see the lack of experience in the electric business; On the other hand, the heavy sale of Super TV, also marks the TV industry into a new historical turning point, the Internet company to do TV heating has become an indisputable fact. All of this is because music is regarded as a worthwhile cause. and music as the creation of this spot sales + continuous pre-sale mode, free from the industry has been criticized by the "hunger Marketing." However, for music, capacity, logistics, customer service can be timely to keep up with, whether the current hot situation into a strong user reputation, this is a new challenge and a big test.