Amazon free shipping member fee increases

BI Chinese station reported July 25

And the general shopping site compared to Amazon's most prominent feature is the $ 99 annual fee-based membership system Prime. Earlier, the annual fee increased from 79 US dollars to 99 US dollars, the industry doubts that users will not lead to significant interest reduction. However, Amazon executives disclosed on Thursday, mail-order member growth is still very rapid.

TomSzkutak, chief financial officer at Amazon, said at a earnings analyst meeting that price increases were implemented in March, but there is still "considerable growth" for Prime package members. He said the new quantity of mail-order members in the second quarter exceeded the same period of last year.

Free shipping members receive two days free delivery of goods, in addition to access to a wealth of additional digital content services, such as free monthly reading of a digital book, free music, free movies and TV series. The establishment of the Prime system has greatly enhanced user loyalty and boosted the retail scale of Amazon.

During the conference call, the executives also disclosed that they will invest 100 million U.S. dollars in original video content in the third quarter. Of course, the beneficiaries of these videos will also be mail-order members.

Prior to Amazon to improve the package member fees at the same time, also said that in the future will add more digital content services. Sure enough, Amazon has launched a new music streaming service, members can enjoy unlimited mail 1 million songs.

In addition, because Amazon digital content is primarily offered free to Prime members, Prime has also become a brand name for Amazon's digital content businesses such as PrimeMusic.

Amazon executives did not disclose the number of new affiliate members each quarter, but in January of this year Amazon confirmed that there were more than 20 million affiliate affiliates. (Dawn)