AMD battle Intel promotional push 12 nuclear server chip

Beijing time March 6 morning news, according to foreign media reports, AMD decided to use material incentives to promote its own 12 nuclear server chip, the move is aimed at countering the old rival Intel's similar product plan. John Fruehe, the marketing director of AMD Server and workstation products, wrote in Friday on the company's official blog that AMD will organise an essay campaign to explain the application of the 48-core processor through blogs, videos or essays.　　Winners will be given a reward of $8189 worth of money, including a Windows Server 2008 and 4 12 core 2.2GHz Opteron server CPU. AMD Internal Code Marcouni (magny-cours) of the processor has been to the server manufacturer official shipments, the official name is Hao long 6100.　　The retail version will be available for sale later this month. He also said in a blog that Marcouni will provide more memory channels than Intel's upcoming WESTMERE-EP server chip.　　Previously, Intel said it would launch a 6-core WESTMERE-EP server chip and 8-core NEHALEM-EX server chips by the end of this month, all two of which are part of the Xeon Processor (Xeon) series. Analysis said that the current AMD launched the chip is the x86 framework of the most core processor.　　AMD wants to use it to defeat Intel's similar products. Over the past decade, Intel and AMD have been reducing their power levels while enhancing performance by increasing the processor's frequency. After the processor frequency upgrade encountered bottlenecks, two companies are invariably in the processor core number of big fuss. Dean McCarron, Dian Mckaren research analyst at Mercury, a US market researcher, argues that despite the easing of competition between the two sides in the home computer and laptop market, contention in the server arena remains fierce.　　For server manufacturers, it is always desirable to use more powerful processors, and even thousands of processors are used in high-performance supercomputers for extremely complex mathematical calculations. Nathan Brookwood, chief analyst at Insight64, the US market research firm, said that, thanks to more computing resources, AMD's 12 core Marcouni processors performed better than the Intel WESTMERE-EP chip.　　But the Marcouni of AMD12 nuclear and the Nehalem-ex of Intel 8 will be in the market in a head-on conflict because both target markets are 4 socket servers. However, Intel has always said that they will not adopt a promotional approach similar to AMD. Shannon Poulin, Intel Xeon Platform director Sharen Polin, says users are concerned with price and energy levels.　　More core numbers also mean more software licensing costs will be paid. There is analysis that, in addition to the number of processor cores, caching, RAM and memory bandwidth also have a great impact on the overall performance of the computer.　　For example, higher memory bandwidth means that computers can read data faster from large databases. Pauline also said that Intel has an advantage in process processing compared to AMD, which makes the cache of Intel products larger, with the result that Intel's products continue to improve in terms of energy consumption, performance and price. "The user buys the product, not the nano process," he countered. "The x86 server market has seen a lot this year, and two companies are poised to do so," Brooks says. (Chaya)