AMD CEO says it will adjust strategy aimed at cloud computing and mobile markets

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; According to foreign media reports, Courville Rory Read, AMD's chief executive, said it was no longer focused on long-term competition with Intel to change the chip maker's strategy, implying that the latter's influence in the High-tech sector was declining. He also said it would make the company "fit for battle" in the fast-changing computer industry.

Courville, who took over as chief executive of AMD 5 months ago, said at the company's first analyst day meeting since 2010: "We have been in a bad duopoly." He noted that there had been several changes in the market, including the rise of mobile devices running arm-holding authorized chips, which made it difficult for any company to occupy the market and maintain high prices. He believes companies should use their PC chip technology to open up fast-growing mobile computing and emerging markets, but stay away from the smartphone market.

"We're going to have a combination of client and mobile, and I'm not implying that we're going into the smartphone market, which is too crowded and low-margin, and I will focus on client mobility and lightness," Courville said. AMD will focus on cloud computing opportunities and growth in demand for entry-level PCs and other devices in developing countries such as China, he said.

AMD says the focus in the short term will be on improving AMD's implementation, including faster delivery of products to the market, while the long-term plan is to release products that it calls "smart" chips. The meaning of the word also suggests that AMD will adjust the way it develops a multi-functional product called a chip system.

Mark Papermaster, who recently joined AMD as senior Vice president and chief technology officer, said Mark Pey This means that, in addition to the 2 kinds of chips known to AMD-microprocessors and graphics chips-the company has also begun to integrate these chips with other chips on a single silicon wafer. (Mushulin)

(Responsible editor: The good of the Legacy)