AMD Liu Swi: One of the key words in the transition to AMD desktop

AMD global vice President and Desktop Products Division general Manager Liu Swi

Post-PC era, the traditional PC industry chain enterprises where to go? How should chip companies in the upper industrial chain cope with the impact of the mobile internet era? AMD global vice President and Desktop Products Division general Manager Liu Swi received a media interview on the AMD Desktop market strategy for interpretation. The following is a summary of Liu Swi's views:

1, China remains the focus of global PC, especially desktop business. Based on these judgments, AMD has made strategic adjustments, setting up a desktop business group in China and choosing its office location in Beijing for the first time in the history of AMD. In addition, May 2014, AMD will be in Beijing Office APU14 Forum, this is the APU forum for the first time to China office.

2, compared with laptop products, the desktop market is relatively stable because laptops are impacted by tablets and smartphones, so desktops are a huge market and will increase their input on desktops.

3, the commercial desktop will become the focus of AMD's exerting force. Its marketing strategy is to work with multinational OEM, such as Lenovo, HP, Dell.

4,diy market attributes have changed and users are getting used to more high-end solutions. As a result, AMD will not give up the DIY market, but would continue to expand the DIY channel. At this stage, AMD in China has opened more than 2000 diamond stores, this strategy will continue. In addition, AMD will also launch some customized products for the Chinese market, some DIY product models are only sold in China, in the United States and Europe do not sell.

5, High-performance game machine is one of the center of gravity of AMD. In addition, it is for the game PC hardware and software combination of development, AMD will be with partners, participate in the development of software. Liu Swi proposed that AMD to consumers is a solution, not just a chip provider.

6, the transformation will become one of the keywords AMD desktop, from the desk business to the solution provider. For example, during CES, AMD launched the Nano PC, which is a brand new product. The solution is not only a chip, the future desktop computer and the current smart computer is not the same, the future of the computer will be based on user needs to develop.