AMD Pan Xiaoming: The introduction of the integrated solution to the Internet bar market

Recently, the Ministry of Culture and other four departments formally issued a notice, the full opening of Internet cafes for approval. Closed 7 years of long Internet cafes industry, ushered in the real market-oriented machine. But the 7-year retreat has already made a huge difference in the working environment. Facing the impact of the new wave of the internet, how to ease the sharp decline in the market, mining the depth of the potential of the industry will be the key to the success of the Internet café industry, but also the way to seek survival.

AMD China Internet Bar Conference recently held in Beijing. Also around the thawing of the Internet café industry to an "accelerated forced needle." AMD Global vice president, Greater China's managing director Pan Xiaoming interviewed said: "Internet café market belongs to the traditional market, this year's increase has reached 4 million units." The 2012 annual report shows that there are 136,000 internet cafes in China, the number of Internet cafes is about 10 million PCs, and 18-24 months will be a computer upgrade. So the market who will not give up, will go all out to chase.

Around the Internet Café market a series of problems, Pan Xiaoming gave amd how to deal with:

• Bring practical benefits: first of all, for the Internet café owners to provide a high reliability, cost-effective products. such as our FX8300 processor with 260X or 270 graphics cards, this is a cost-effective solution. Secondly, in the promotion, to the Internet café owners a number of different options. such as the use of Foxconn's machine, you can save a lot of trouble. There are many other solutions, such as the Internet Café diskless workstation solutions.

• After-sales service: Set up a dedicated Internet Café team, the team has sales, there is technology, according to the different needs of customers, give them more care, provide tailored solutions. It can be said that AMD has injected some new vigor into the Internet café market.

• On the promotion side: will do a lot of promotion, including just mentioned will build some Xbox One experience area and so on. Internet café customers using AMD solutions, we will help the Internet café customers to build an experience zone, there may also be virtual reality experience area, and these are to help the Internet cafes to achieve differentiation. When the conditions are ripe, we will discuss similar PS4 solutions.

• More cooperation: AMD and Foxconn cooperation, Foxconn through the upgrading of technology for Internet cafes tailored solutions. At the same time, also do a mass production, product price is relatively low, fully meet the needs of the Internet café customers. AMD's attitude is to give users a variety of options.