AMD together with Hisense, digging which gold mine?

Wen/Miaode Rain

This month, AMD, one of the international chip manufacturing giants, was formally listed as a joint research and development center with the domestic appliance manufacturers Hisense Group. As we all know, AMD as a processor, display chip and other computing platform providers, for the server, PC, http://www.aliyun.com/zixun/aggregation/9600.html "> notebook computer market provides a number of competitive products and programs."

And Hisense as a well-known home appliances giants, in the television and so on everyone has a very strong advantage, but also in the chip manufacturing has a certain technical accumulation, so the two giants jointly set up research and development of the new news is very interesting, the focus is on the two giants together, exactly is to dig which gold mine?

At the press conference, the Director of the Research and Development Center, AMD and Hisense will be the digital home product hardware and software platform optimization, and widely used in high-end products, but also the development of AMD embedded platform based commercial cash registers and other products. AMD is a well-known processor and display chip technology platform provider, and Hisense is a well-known multimedia equipment application equipment provider, both sides in the embedded field can achieve complementary advantages. Leaders also stressed that the research and development center will be embedded platform multimedia terminal products, such as Digital Home Multimedia center, commercial cash registers, smartphones as the main goal.

Take a set-top box as an example:

Now AMD and Hisense together is also to target the set-top box market? That's probably a pretty big possibility, first of all, the current national digital television reform has been implemented, the main provincial capital and economically developed cities have completed the digital transformation of CATV network, so at this time AMD and Hisense if the joint launch set-top box has the absolute advantage of the day, there will be no production products but no network support embarrassing situation.

Hisense over the years in the home appliances products have won a good reputation, in addition in the production and marketing channels on the strengths of foreign-funded enterprises can not be compared, and AMD has a X86 architecture based on the low power of embedded computer technology advantages are Chinese enterprises dream. AMD's technology coupled with Hisense's manufacturing and channels of strong alliances, will enable the two sides in a joint attack multimedia set-top box must be in the market advantage obviously.

"AMD China into China AMD", the 16th years since entering China, AMD has been China as a global business strategic layout has a pivotal area. AMD take out as the most museum of IT industry Crown GEM--based on X86 architecture of low power embedded computer technology and domestic mature enterprises to carry out deep cooperation, fully proved that AMD "core-sik China" slogan is not a whim, But a real let the domestic it enterprises to upgrade the industrial level while allowing the majority of users to get the best quality enterprise strategic decision-making. AMD will be its own technical advantages and domestic enterprises in the manufacturing and channels of the advantages of integration, the domestic enterprises have the strength of the enterprise gathered around the excellent. In technology sharing, complementary advantages, risk sharing, the interests of the basis of a common, embedded platform as an opportunity, with partners will be bigger and stronger industry. Not only is an effective and reasonable mode of industrial operation, but also to enhance the domestic IT industry technical standards and make contributions.

The strategy of "core-sik-China, win the future" can not only make AMD have a bigger market share in China, but also accelerate the progress of China's IT industry, and let consumers get richer terminal experience. This winning model, the "gold Mine" which has been gained by all parties, deserves to be promoted and expected.