AMD Vice president and chief Marketing Officer: more attention to the needs of 6 billion people

AMD Vice president and http://www.aliyun.com/zixun/aggregation/35685.html "> Chief Marketing Officer Nigel Dessau

On June 26, AMD Global senior Vice President, chief marketing officer Nigel Dessau revealed in an interview, AMD business growth is mainly due to the more attention to 6 billion of people's needs, not just focus on 25 million enthusiasts.

Nigel Dessau said that 9 months ago, AMD permanently changed the way the publicity, the appeal is how to make the PC easier to sell, how to buy. Over the past decade, computer buyers and users, most of whom have a technical background, and the next hundreds of millions of numbers of users are not very skilled, may not know much about the product knowledge, but they can become very important customers.

He revealed that with the release of Vision AMD's new notebook platform, the world will have more than 130 OEM notebook models based on vision technology, AMD also extends vision technology to desktop computers. The number of laptops based on the AMD platform is more than 200% compared to the previous 3 times times.

When it comes to the cause of AMD's sales growth, according to the AMD survey, about 25 million of people around the world are people who know computer technology, but 6 billion of them are potential consumers who may not know about the technology, and AMD will focus on the needs of 6 billion people, he said.