AMD wants to break free of PC chains: Market for telecom servers

Sina Science and technology news Beijing time January 9 morning, AMD Senior vice President Lisa Su (Lisa Su) in an interview at CES, said the company is experiencing a difficult corporate culture transformation, overweight communications, servers and other new markets. Long-term PC chip design senior engineers are trying to adapt to the new way of working. 2011, AMD CEO Courville (Rory Read) dug Lisa from Lenovo. Previously, she worked in Freescale Semiconductors and IBM. Wall Street and Silicon Valley see her as the most promising executive of AMD. Lisa says she lacks experience in PCs, but it helps to develop new strategies. "If you worked at AMD from the x86, you would think that all the work was to build better x86 equipment," she said. After years of transformation, we are now a system chip (SoC) company. This is our future and we will provide the best technology for a market with growth potential. "With the rapid development of mobile devices, the PC industry unexpectedly decline, AMD in recent years with the same performance of Intel flat." But at least Intel has plenty of money to keep up with new products to catch up with, while AMD faces a problem of cash-flow decay and falling profits, and has laid off some engineers. Some analysts worry that AMD cannot find a new chip market to fill the shrinking cash reserves. Lisa said: "Because of the sharp swings in the PC market, we spent a few months last summer thinking about the way forward." "The final conclusion is that AMD plans to raise new markets such as communications and servers, and Lisa is the key executive to lead the transition." In October, Courville said in a earnings conference call that he underestimated the pace of change in the PC industry and that AMD would quickly turn to chips focused on communications, industry and gaming. AMD has recently announced that it has access to arm's licensing technology and will use it to design Low-power server chips. (Ice Rock)