American Apparel interpretation of stripping electric business platform: Not equal to give up online shopping

"E-commerce platform from the United States after stripping, will be independent operation, if successful operation will not exclude the possibility of independent listing." "Mei Bang Clothing (002269.SZ) Yesterday, the" First financial daily "reporter said that the U.S. state Apparel chairman Zhou did not give up E-commerce, this is only to reduce the risk that listed companies may face.

However, there are people in the industry are not optimistic about the future of the U.S.-State apparel Development Network Business Prospects, a person in the industry, such as the United States and clothing from the traditional clothing industry started the business, accustomed to Isan, and the Internet business development trend is not consistent.

The U.S. state apparel own E-commerce platform, "State purchase Network" December 2010 on-line operation. Zhou has said that by 2020, online shopping channels want to achieve 100 billion yuan in sales. The U.S. state apparel has also opened the official flagship store in Taobao, but the U.S. state apparel executives believe that although Taobao attracted a huge customer base, but some fake and shoddy products of the emergence of the impact of consumer experience, so decided to outside Taobao, building its own "state purchase Network" to better cater to consumers.

Dr. Frog Zhong, chairman of the International Board of Directors, pointed out that, due to the rapid popularization of the network, online shopping has become an important sales channel for all industries, including garment enterprises.

For the exploration of American costumes, some insiders disagree, he said in recent years the emerging network shopping apparel brand, is generally the first on the network to launch a large number of models for consumers to choose, through the background to achieve large-scale industrial production of models, and then by the network to buy apparel brand organization factory to the best-selling style production, and the choice of logistics enterprises will produce the final distribution of products to the order of consumers. The key to the operation of the brand on the network is through the information technology to the consumer's shopping habits, preferences statistics and tracking, found the latest fashion trends, the other is the factory, logistics company's overall organization and coordination capabilities.

The above-mentioned personage pointed out, the traditional clothing enterprise's operation and the network buys the brand the operation to be different, basically still is Isan old mentality. In the first quarter of this year, the American Apparel inventory amounted to about 3 billion yuan, more than the normal level of about 1.5 billion yuan, mainly due to the 2010-year quarter of a single shop sales of hot, with almost absolute speed of growth, so mistakenly thought this year will also grow at the same rate, The bond buys the net to become in the short term the American state clothing to digest the stock the important channel.