American Flash-purchase website gilt O2O Model Open entity store

Billion power network learned that the United States Flash purchase website Gilt will open the first physical stores later this month. Gilt said the entity stores will sell designer-branded products at a top 90 percent discount.

The gilt entity store will be open from June 28 to July 28. The store is located in the Kentucky State Louisville, near Gilt's largest distribution center. Gilt company named the entity store as the gilt.com Designer Outlet (gilt.com store).

Christopher Halkyard, chief supply chain executive at the Gilt shopping site, said: "We are delighted to be able to perform in Louisville, which may lead to the gilt.com of life and more to the hearts of customers." ”

All the time we've seen offline retailers use the O2O model for development, and now more and more online retailers are starting to open physical stores, using the O2O model. For example, Bonobos, an online retailer for men's apparel in the US, has already owned 6 physical stores, where consumers can try clothes on a physical store and then go online to buy them, and online retailer Warby Parker has opened 3 retail display shops in New York and Boston. Today, Gilt's opening of physical stores will also be the beginning of its use of offline stores to expand sales.