American Gaming company Take-two bullish on the digital and mobile gaming market

Take-two Chairman Strauss Zernik (Strauss zelnick) Beijing Time December 2 Noon news, the United States game company Take-two Wednesday, as the game market to new formats and equipment expansion,　　Digital and mobile games are likely to occupy a larger share of the company's business in the years ahead.　　Take-two Chairman Strauss Zernik (Strauss Zelnick) said that while digital and mobile gaming are currently less than 10% per cent of the company's revenue, he reckons the ratio will reach 25% to 30% in the future. "I think that the packaging game business will still dominate in 5 years." This seems to have nothing to do with us, because gross margin and risk are similar.　　"Zernik, who will be Take-two CEO next January 1, said. Earlier in Wednesday, Zernik at the Reuters Global Media Summit, highlighting the Take-two restructuring process.　　Although the company successfully launched the "Grand Theft Auto" and other products, but the sustainability of profitability is still not stable enough. Theft Zernik was chairman of Take-two in 2007, and the company faced a series of financial and legal issues. But their earning power has improved. "There is no structural obstacle to achieving annual profitability," he said. "Take-two successfully resisted the hostile takeover of EA in 2008.　　But as activist investor Icahn (Carl Icahn) holds nearly 15% per cent of the take-two, speculation about the company's imminent sale is triggered. But Zernik says his focus is on improving performance rather than selling the company. However, he believes the video game sector is still integrated in general. "I've been saying for years that the industry will be more integrated, but a lot of the deals haven't happened."　　"Although Zernik that video games are less volatile and more risky than animation, it is surprising that media companies are not paying too much attention to the field," he said.　　Take-two shares have performed better this year than other American gaming companies, but the area has not been favored by investors in the past few years.　　Although Zernik did not disclose the new version of the Grand Theft Auto release, the company recently won praise for its "wilderness Big Gunsmoke" (Red Dead Redemption). Unlike Blizzard's Call of duty, Zernik says the company is not ready to launch a new version of its best-selling game every year. He said that if the game was updated every year, it could threaten product quality and increase consumer spending. (PEI)