American hypermarket "to fight" electronic commerce

Not long ago, the Chinese electric business War let the traditional entity businessmen feel the arrival of "winter" sales. In the face of similar circumstances, the source of electricity dealers in the United States entities have also been overwhelmed by the pressure. The Washington Post 20th reported that the black Friday after Thanksgiving is the beginning of the annual blood season in the United States, in order not to make the mall reduced to the exhibition hall, the more will be stolen by the power of the half, Wal-Mart, Best Buy, Target and other traditional retailers are fighting.

Shop Experience Online Buy

According to the Convention, Laura Hades should carefully study the promotional ads, the list of shopping details, in black Friday that day to invite friends to help wait outside the store, waiting to rush into the shop. But this year she is determined to be a net-buying army. "Online shopping can avoid running in the shop, or even fighting over the chaos of the merchandise." Laura said.

As the prices of goods offered by electricity dealers tend to be cheaper than those in the physical stores, more and more Americans are opting to shop online. Although they will still go to the physical store, but simply to search, experience, and then the Internet to Amoy the lowest price. Google, Amazon and other sites to provide smart phone applications also for the "shop experience, online buy" shopping model to facilitate. Consumers in the physical store fancy a product, just sweep the bar code, you can know the price of electricity dealers. and RetailMeNot.com and other popular coupon sites are more and more crazy online shopping.

According to the American Retail Association, about 20% of consumers will spend more money online this year than they did last year, resulting in more than $10 billion trillion in sales and a rival to the sales of traditional retailers.

Unwilling to Weishing clothes

"Traditional retailers have no way to retreat. It is no exaggeration to say that Amazon has moved the battlefield into the store. Said scarf of the Essen consulting firm. The exhibition hall, which has been reduced to electricity, has "hurt" the traditional retailers. Last year, Best Buy tried to mask the bar code with custom barcodes, but it was still unable to block the consumers who entered the shop.

Some traditional retailers are scrambling to keep their positions. Target has set up a wireless network in the store to facilitate consumers to instantly use their mobile phones to browse goods, enjoy exclusive discounts and network payments. Store also picked out 20 hot toys, consumers scan two-dimensional code can be ordered. All of these online purchases that are done in the shop can be paid on-line and enjoy the door-to-door. Customers do not have to queue in front of the checkout line, also do not have the whole family to move goods, empty hands home, still complete the blood spell. In addition, some supermarkets allow customers to make reservations online, and then pay after receiving the goods. and Northern Virginia consumers can enjoy the goods provided by Wal-Mart on the day of delivery services. Zixu