American media: Up to 3/4 Chinese women say online shopping is mainly for their own shopping

Absrtact: This year's Singles Day, Alibaba boss Ma Yun thanked the Chinese prodigal women released the huge purchasing power, I did not see the data, but can ensure that many women are for the children, for the husband, for parents to buy women than men think of others more. Ma said

This year's Singles Day, Alibaba boss Ma Yun thanked China "Prodigal women" released the huge purchasing power, "I did not see the data, but can ensure that many women are for children, husbands, for parents to buy ... Women think more about others than men. ”

The horse is only partly right. In China, women's motives for buying things are not necessarily thoughtfulness, but guilt. According to a new report from the Economist Intelligence newspaper, 67% of Chinese women surveyed said they felt they were too indulgent to buy something for their children and their families. "At least on the Internet, many Asian women do not seem to fit the image of selflessness and family," the report said. The report surveyed 5,500 female shoppers in Greater China, India, Singapore and Japan and South Korea. As many as 3/4 of Chinese women say online shopping is mainly for their own purchases, which is much higher than the 62% average in Asia.

"Chinese women are in fact more independent and entering a new kind of family relationship," said Tony Feng, vice president of electricity and business. "For many companies, this means that marketing and advertising must be targeted at the dual status of Chinese women as independent individuals and family members." In China, what women shoppers think is becoming more and more a problem related to the growth and even survival of electric business enterprises. In the above-mentioned electric companies, female customers more than 80%, contributing 90% of the sales.

Compared to other parts of Asia, Chinese women have the highest degree of economic independence, making them particularly wealthy customers. 76% of women surveyed in mainland China had their own bank accounts, and 62% per cent believed they belonged to "bread-making people" at home-two were 20% above the Asian average. James Roy, deputy director of China Market Research group, said: "China's women have a huge purchasing power, earning power and income levels are often inferior to men, and increasingly keen on online shopping." ”