American Regiment O2O Mode will create new entrance of life service platform

Remember someone said, group buy product model is too simple, can reproduce too strong, as long as the money can be done. This sentence put to 4 years ago may be correct, but after the "Thousand Regiment War", the group buying market has been led by the United States Group of several oligopoly, obviously this year is undoubtedly the final shuffle of the group buying industry, group buying sites have experienced with the giant integration or financing, So the current group buying war whether product form or enterprise strategy will be pull merchants or pull users so rough, and with the help of O2O to complete their own advantages of strengthening and into the three or four-line city has become the United States network this year's new theme.

According to the publication of the "3721.html" >2014 August China Group Purchase Market Statistics report, the United States Regiment's monthly turnover of up to 4.3 billion, and glutinous rice, the public comments, handle and other brands of the monthly turnover of the total only 3.3 billion yuan, To know that in April this year, the overall turnover of domestic group purchase has just reached 4.84 billion yuan, and this departure from the United States Group CEO Wang on the microblog announced the United States Regiment a day turnover 100 million of the time is less than 1 years, August 2 this year, the United States network again announced a daily turnover breakthrough 200 million.

The report also shows that in the first half of 2014 group buy market food and beverage sales share, the United States network accounted for 53%, that is, the United States Regiment in the "Eat and drink" this rigid demand in the field of a single large, and this demand, in the three or four-line city has a broader market, after all, the market has not This is why the United States Group Network has moved the national Operation Center to Shijiazhuang, it is clear that only rooted in the market to the market in order to understand deeply and make it bigger and stronger.

UGC is the foundation of the success of the O2O Model of American Regiment

In the group purchase site in particular, the rise of the site, ultra-low prices are always the first element to attract users, although the review Mechanism has been established, but because netizens are the first to buy, for products and services or even group buying site or some businesses are very unfamiliar, It is very rare for users to rely on UGC content to choose to buy products. And after "Thousand Regiment War", many quality group buying website and merchant already formed many years of cooperative relations, and group buying website also gradually from pure (purchase-consume) website become now (buy-consume-appraise-influence others) Information decision website.

And about the UGC content of the group buying website, according to the data show, The cumulative number of comments on the United States network has reached 260 million times, with cumulative comments of more than 30 million, daily average increase of 900,000 comments, comment on the total word 3 billion words, this set of data is really terrible, because I believe that many users who use group buying will never be the merchant and product evaluation, because the price is cheap enough, even if the service and products are slightly worse to understand, but this idea with the PU and merchant service awareness is gradually disappearing, group buying has become one of the main forms of public consumption.

U.S. team expands three or four-line cities with dominant projects

Some people will ask, the development of group buying has been nearly five years, three or four line city still have how much development space? If you use the United States Mission CEO Wang Words is, "in the United States and the estimated more than 40 billion yuan turnover this year, in the local life service market accounted for only about 1%." At present, the country has 1.3 billion people, the United States Regiment only 100 million people, the U.S. regiment now in the country two hundred or three hundred cities have five hundred thousand or six hundred thousand cooperative merchants, this is the total number of merchants in the country 1/10, from these several dimensions, our work has just begun. ”

Wang This statement although is to the United States network examples, but also can be seen in the three or four line of the city has a lot of living space, in addition to the catering industry just mentioned, film, KTV, take-away and other segments of the field is also the best profit point of the three or four-line expansion of the city group.

Take the hotel for example, the United States Group Network is currently included in the number of hotels nationwide 560,000, covering the city 300, daily turnover of 33 million. And another group of data on Ctrip shows that Ctrip daily turnover of up to 220 million yuan, looks like the United States group turnover of more than 6 times times, but in Ctrip 220 million yuan turnover there are many business unrelated to the hotel business, such as air tickets, train tickets, travel and so on, and the price of group buying hotels are much lower than the door prices.

Yes, the United States Group Network has become the largest hotel group purchase distributors and the country's first major movie ticket distributors, if the United States group to the information decision-making sites have been doing fine, the future Ctrip opponents most likely not the art dragon net but the United States network.

And in the film group purchase, the United States Regiment's market share has been as high as 70%, the box office accounted for 26%, covering 3,500 cinemas nationwide, and with the rise of some three or four-line cities of various small and medium-sized cinemas, as the first to enter the three or four-line urban development of the United States has unparalleled advantages.

What you need to say here is that although the bat to the United States, the public comments, glutinous rice have injected and support, but the overall view in addition to diversion, the major group purchase site is still the original founder to maintain their own style in operation, and according to the United States network founder Wang in July to interview with the media can guess, In addition to the current in the industry to dominate the catering, hotels, movies, KTV understanding, wedding industry or may become the next entry into the United States Regiment of the subdivision area, and based on the current industry advantages, the wedding industry is likely to be the United States to win.