American Start-up company Gympact: Does fitness make money?

Every time you look in the mirror, do you often feel that you are "too fat", so go to a valuable fitness card, the impulse to practice a week, and then put it on the shelf, and even forget about it. The beauty of thin body is far away, the enjoyment of laziness is in sight.　　But Gympact, an American start-up, thinks of a way to get cash rewards if you go to the gym. Wen/reporter Feng Qiuyu uses the geography sign in gympact The pattern is: the user first through its website or the iphone application to develop a fitness plan, for example "goes to So-and-so gym 3 times this Week", and set a willing to undertake the fine amount, for example 5 dollars. After the user arrives at the gym, the geographical registration through the GYMPACT, achieves the pre-set number of times, then obtains the cash reward, like 1 dollars.　　If not enough, you'll need to pay a fine of 5 dollars to gympact, which will be used to reward those who have completed the fitness program. An obvious question is, if the user just to cheat a little money, in the gym signed up to go, how to do?　　Gympact's response is that users must stay in the gym for more than 30 minutes before they can sign in, which avoids a malicious reward. If users are exceptionally diligent and most people go to the gym every day, will Gympact's capital flow collapse? First, gympact the amount of fines a user can set in a certain proportion to the amount of the reward, usually more than 5 times times the latter, guaranteeing enough money to reward. Second, Gympact is not allowed to set an excessive amount of fines, which means that there will still be a lot of lazy feel for a few dollars to run a trip, rather than lying at home watching TV comfortable.　　Moreover, most of the enthusiasm for fitness is almost impossible, and the chances of Gympact to go bankrupt are slim. Arouse health concern in fact, for the city's office workers, sitting in front of the computer for more than 8 hours a day, can go to the gym to exercise, it is a very good thing.　　Gympact is not so much a fitness incentive mechanism as a way to arouse attention to sports and health. Can gympact move to China? If domestic entrepreneurs want to replicate this model, first consider how to manage the huge cash flow. In the credit card application embedded points store, each fitness can redeem some points, not go will be deducted some points, and points can be exchanged for some small gifts, is gympact localization of one of the ideas.