American vs handle who is more characteristic

In recent years, with the rise of the Internet, group buying market is also emerging, fierce competition in recent days, group buying merchants began to beach mobile terminals. Group buying field as the first group of the United States and handle, nature also no weakness. This issue of app profiling, iOS platform for the United States vs handle, who has more characteristics, specific data see below.

The first part: User experience

First, the user interface

1, page layout

(1) Whether the core information is listed in the home page

The overall design of the United States is lack of a lot of user requirements of the important functions, handle important functions are displayed on the home page. The following figure:

(2) Screen segmentation and space arrangement is reasonable

Home, the United States Group will be the screen divided into three parts, but the right edge of the obvious blue button bar in essence, the screen is vertically divided into a block, so that its overall display is messy; the handle divides the screen into four parts, the most important information is placed in the center of the screen 2/3, easy to read strong. The following figure:

Product Introduction page, the United States Group has no obvious compartmentalization, showing very messy; Buy Now "the column occupies too much space. Handle the Product introduction page is relatively good, but the "buy" column the same space is too large and unnecessary, added to the right side of the picture below.

Account Management page, the United States "cancellation" and handle the "logout" Occupy too much space, handle bar between the gap is too much, two app compression space, all can display all the information in a page, reduce user operation.

(3) The operation of the key position is consistent with user habits

Single hand operating thumb coverage & key position rationality

On a single hand operating thumb coverage, both can be basic coverage of important information, but two app also has an unnecessary operation: Both can achieve a drop-down refresh, the top right corner refresh button can be removed, while the "Switch City" to the right. The following figure:

2, graphics and text collocation

(1) Key icon

Both icons are "graphic + text" form, the user does not exist understanding barriers.

(2) Information display

Both are used in the form of graphic collocation, but the handle effect is significantly better than the United States Regiment.

3, Color Matching

The United States Regiment color collocation is very poor, basic to black gray mainly, blue lightness is too big, some dazzling, appear uncoordinated; handle to black and orange mainly, overall feeling better, but individual page because too prominent and appear uncoordinated.

4. Information expression

(1) Single page effective information

First of all, the total number of purchase information, handle more than a lot of large and round purchases.

Home, two app's single page of effective information are problematic. The basic commodity information of the United States is incomplete and the deadline is missing. Handle lack of merchant location information and cut-off time information. Shown below.

Product Introduction page, the United States Regiment information is significantly too small, handle information details.

Not all information is valid for the user. The U.S. group's Product introduction page, click on the merchandise picture, there are many photos, that is, fee flow and meaningless. Handle "peripheral Group buy" Map page, showing commodity prices, in the absence of commodity introduction, commodity prices are meaningless.

(2) The Rationality of information organization

The United States Group has no commodity classification, all group buying together, is not conducive to user discrimination.

(3) Search for information

At the same time, two apps do not support the search for information, causing great inconvenience to users.

Second, user interaction

1. Functional Design Frame Chart

(1) American Regiment

(2) Handle

From the design block diagram, handle support more functions, and the United States do not have the corresponding delivery address, order management, which also shows that the United States Regiment does not have the corresponding group buying services, obviously compared with the handle to meet user needs.

2, user interaction

1. Loading speed

(1) First start speed: The United States Regiment loading time of about 3-4 seconds, handle about 5-6 seconds, the U.S. regiment better.

(2) two times starting speed: The United States Regiment about 2-3 seconds, handle about 3-4 seconds, the U.S. regiment better.

(3) The specific information loading speed: Take the commodity introduction page for example, the American regiment loading time is about 2-3 seconds, handles 4 seconds, the American regiment is better.

2, the use of guidance:

Two apps are not using the guidance, in addition to the refresh function is necessary to explain, the rest of the operation can be without the use of guidance.

3. Ease of Use:

Two app features simple, easy to use.

4, Logic:

(1) Whether the functional organization is reasonable

Both functions are simple, the organization is more reasonable

(2) Whether the function key design conforms to the user's expectation

Neither feature button names do not match user expectations.

(3) Whether it conforms to the user's usage habits

Two app does not exist the obvious design flaw, the individual function all conforms to the user usage habit.

Part II: Product function design

Part III: summary

In the field of group buying, the United States and handle are in the first echelon, but the iOS platform, both of the app design is not satisfactory. Public businesses in the field of mobile Internet, early layout is a choice, but since done, why not do the best?

From the user's point of view, if you want to browse through the mobile phone to buy information or to buy, take the United States and handle, handle passable, the United States Regiment too little information, and the user experience there is a greater room for improvement.

Attached: Background information

1. App running status in evaluation (screen brightness 50%)

2. Basic information of App

3. Test environment and methods

Test environment:

Test equipment: Iphone 3gs8g (IOS4.3.3 ROM 256MB RAM 8GB frequency 660MHz)

Test network:

Ⅰ. Hylinkad Wifi Access Bandwidth 10M signal Strength 80%

Ⅱ. Unicom 3G 2G Signal Strength 100%

Test tools:

iOS system with its own electricity, flow monitoring tools, process management, etc.

This report is jointly produced by the "Tech2ipo Joint Laboratory" ("HT Laboratory"), which is written by the Chinese Federation of China and Young people.