Amoi: Better to die than live?

Text/knife If you want to choose a "good die better than live" business case, then Amoi absolutely have reason to be selected. Through a series of stripping of non-performing assets and the sale of "worldly possessions", Amoi finally in the final exit of the market before the protection of the shell success.　　The company's 2009 annual report shows that the company in the first three quarters of last year's big losses, the fourth quarter to turn the tide, to achieve net profit of nearly 700 million yuan. According to the results, Amoi in 2009 to achieve 307 million yuan operating income, attributable to the listed company shareholders net profit of 697 million yuan, to achieve loss. In the first three quarters, the company suffered a huge loss of more than 34.48 million yuan. As early as last year, Amoi was suspended from the stock exchange for years of consecutive losses.　　In accordance with the provisions of the relevant securities regulations, if Amoi in 2009 has not been profitable, the company will withdraw directly from the market. In order not to be returned to the city, Amoi in the past year to start self-help. Through the transfer of equity and the cancellation of subsidiaries, including Xiamen Amoi Mobile, the number of huge losses of the subsidiary assets stripped out. By such means, the company's financial "burden" is greatly reduced throughout the year.　　At the same time, Amoi also his "hometown as"-Land, inventory, suddenly stabbed all sold naked, this move for Amoi brought more than 757 million yuan income, after so churn, amoi like conjuring, one by one, filled the first three quarters loss of the big hole, finally for the company in the stock market shell laid the foundation. Who can imagine, once brilliant amoi today for survival, unexpectedly down to the point of selling property. Amoi, who was one of the best performers in China's mobile phone market, was founded in 1997 with a phone that created a myth that earned a net profit of more than 1.1 billion yuan for two consecutive years.　　And Amoi also by virtue of the success of mobile phone business, successively into the LCD TV and notebook market, to develop into a communications, home appliances, it well-known electronic enterprises. It proved, unfortunately, the culmination of Amoi's career. Because of the failure of diversified business, as well as the core business-the decline of mobile phones, Amoi gradually reduced.　　April 30, 2009, Amoi announced: 2006, 2007, 2008 3 consecutive years of losses, liabilities as high as 2.7 billion yuan. Is it a sitting duck or a Jedi counterattack? Amoi chose the latter. It's expensive, but it's worth it. Because Xianing escaped the jaws of death. It's just that the new Amoi is far from being celebrated. As a company manager, we should see the problems of the enterprise from the Amoi. Only by discovering problems and solving problems can the Amoi truly be reborn. After all, the Amoi, which has emptied its entire shell, has now lost all its reliance. If you can no longer be a reformed, choose a breakthrough, to fight for a comeback, the Shell "Lai Live" is a few days to linger.