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The internet has grown faster than everyone expected in nearly a decade, and all walks of life are moving towards the internet age. Whether it is government departments or education or corporate corporate websites springing up on the line, China's internet sites more than tens of thousands of the same industry type of Web sites compete for fierce competition. However, we will find that a lot of corporate web site in fact, "in a nutshell," How to understand?
One, the website only makes the image
Many companies have their own website, but no matter from the search engine rankings or SEM marketing has not been optimized, a friend of mine is doing market research company, the site eight years ago on the official line of the visible thought is very avantgarde. But so far has not done any optimization and promotion work, because his reason is that the customer if the question can directly to the website address on OK. That is to say, the site is just a display of image, in fact, the current network in full swing of the development process many enterprises are not very optimistic about network promotion, not enough attention to network promotion. The site is just a façade for customers.
Second, the website optimization promotion unfavorable
Some enterprises in fact very early on the network to promote the power, has been very early time to do the site, but because of various reasons to promote the adverse cause of the halfway to give up. There are several problems
1, network optimization company LED. Many network optimization companies to provide construction stations to promote one-stop service, but because the establishment of a single template and a large number of duplication, site optimization is not enough or did not optimize, the promotion of insufficient or use of black Hat method led to the site down right. An executive at a web company once said that if a website is down, it will be hard to recover in two years, and the answer can only be met by companies.
2, optimize the team to seek wealth. Enterprises will employ network optimization team for corporate Web services, there are individual teams only for the benefit of the money and did not do substantive work, I have encountered this situation, the loss of enterprises do not say, but also let the company lost confidence in the site.
3, the Enterprise Network department does not give the force. This is the most common problem, which should be viewed in two ways. The first enterprise Configuration Network Department personnel is insufficient, the basic configuration must have at least 1 optimization supervisor, program, art, network, promotion staff, but the enterprise held to try the idea of not configuring so many people lead to a huge workload, everyone is full workload but limited efforts to optimize and promote efforts to do not in place. The second is that the network manager level is not enough to lead a limited team ability to lead to slow Web site progress, as the saying goes: a nest.
Third, the site optimization time long slow
Many enterprises to promote the site will be done before the auction promotion, although burning money but immediate. But in the process of SEO optimization needs the accumulation of time and constantly adjust to lead to the loss of patience, in fact, webmaster know SEO will make the site has a long-term benefits, but the enterprise leaders do not think so, eventually without end and fruit.
These are the reasons for the limited development of corporate network, I believe that each enterprise will have one or more of the same situation. If the enterprise has not yet boarded the Internet fast bus then will inevitably be abandoned by the industry. This article originates from http://http://www.zhaojinseo.com/stationmaster: Zhaojin. If you need to reprint please indicate the source, at the same time welcome you to visit Zhaojin SEO Blog and give comments and suggestions.