Amoy group Lijiang, buy 9 yuan "Lijiang card"

Business News (Intern Li Hongqi reporter Guoshehong) yesterday, Taobao and Lijiang municipal government in Lijiang signed a joint strategic cooperation agreement. In response, the domestic tourism industry's first reverse group purchase project million Amoy Group Lijiang (lj.taobao.com) will be on May 29 in Taobao Travel and the platform of the official online, group buying activities will last two weeks. At the same time, from June onwards to the end of this year, Taobao Travel will continue to introduce some of the characteristics of Lijiang and preferential lines, is expected to have more than 1 million people involved.

Taobao travel responsible for the snow said, the "Amoy Group of Lijiang", that is, the use of the reverse group purchase mode, the number of consumers involved, the final form of the tourism line more diversified. At the same time, the more consumer participation will encourage airlines, hotels, restaurants and bars to provide lower discounts to attract consumers to order. According to the introduction, reverse group buying refers to consumers gather together for collective bargaining, the price of the dominant right from the merchant to their own, and merchants to bargain.

It is reported that May 29, the opening of the group "million Amoy Group Lijiang" Project a total of five lines, include: "Tiger Leaping Gorge, Snow Mountain 4th Trip", "Rain collapse, the Nile Agricultural Canyon 6th Tour", "Shangri-La Luguhu 4th", "Luguhu Mosuo Customs 2nd Tour", "Yulongxue Shan Baisha Town 1st" and so on. And the purchase price, is called the lowest in history. The same day, Taobao Travel will also officially launch the value of 9 Yuan "Taobao travel card". Consumers by virtue of this card, can be signed on Taobao Travel Inn, travel agencies, bars at the lowest discount consumption, 2012 year effective.

Eric Kingston, the analyst, said that the Lijiang municipal government and Taobao strategic cooperation to "Lijiang card" as the starting point, through group buying, online shopping means, Taobao users to provide the convenience of travel to Lijiang and affordable, the local economy, especially the development of tourism economy is a new way of stimulation, China's tourism industry is also the line under the combination of online (O2O) of deep innovation, it is worth popularizing to more cities.

China Tourism Research Institute released the "2010-2011 China Tourism E-commerce Development Report" shows that 2010 China's tourism e-commerce market scale of 200 billion yuan, accounting for the overall tourism income share of only 15%.