May 29 early morning, many Amoy friends in front of the computer nervously waiting for "Amoy group Lijiang" Super large group buying activities. When the 0 point of the pointer across the country from the countless clicks from the instantaneous influx of Taobao travel and the cost of the page, in just a minute to influx of millions of traffic. The event began 10 minutes, sold 2015 Taobao travel cards in Lijiang, the first 100 pages of the transaction record of consumers in 1 hours.
As of 16:00, Taobao travel a total of "regiment" out of 10,000 Zhang Lijiang Taobao travel card. If this group of passengers go to Lijiang at the same time, they can sit full of 600 planes. According to industry estimates, to lijiang tourists average consumption of 3000 yuan/person, a short half-day time, Taobao Travel will be for Lijiang to 30 million yuan consumption.
Taobao travel for the first time in the line tourism market to achieve a possible "personalized" can also buy, online purchase online experience of the O2O model is entirely suitable for tourism products.
Analysys International analyst Shou sent to think that Lijiang Taobao travel card Such a tourist card model is to open up a new marketing channel for the merchant.