Amoy Network announced a high-profile investment tens of millions into online tourism

The just-ended online tourism "two-faction dispute" or was again ignited. Yesterday, Alibaba Group of a high-profile announcement of the first investment to enter online tourism, the current partner Ctrip, Art Dragon, the same way, live where, mango nets and green mango and other online travel agents (OTA) and Taobao travel for a total of 300,000 hotels and guesthouse information. More importantly, the above OTA is almost two months ago, "where the Net alliance" members.

Previously focused on the physical product search of a Amoy network, starting from now on the online tourism business, to provide users with hotel search and parity services. This is the Alibaba Group after the introduction of Taobao travel in the field of tourism online another move. A Amoy will invest tens of millions of people to build a growth plan. According to Alibaba related people, "a Amoy this year will be a full year to share the profits through a Amoy book hotel users, the system will be based on the success of each user booking the amount of ' equity ' calculation of dividends."

At present, there are few online tourism websites, they all fancy the rapid growth of the online tourism market scale, according to the relevant data, last year, China's online tourism market transactions amounted to 21.19 billion yuan, an increase of 54.8%, according to incomplete statistics, now grasps most of the domestic hotel resources Ota at least more than 50, However, the number and quality of each hotel is different, the user's use cost is very high. And the tourism resources to do a combination of comparison can be to a certain extent to reduce the user's use costs and thresholds. In this respect, a Amoy hotel search business owner Chen expressed recognition.

This is exactly where to go with the net "Baidu + Taobao" play similar. "Plainly, in fact, Ali do travel search is actually to borrow upstream suppliers to where the network," The Product network research director, the Internet industry analyst Huang said bluntly. After all, a Amoy travel OTA partners have "betrayed" where the net, in order to resist to where the network TTS system has been set up "where the Network Alliance," the product to withdraw to where the net.

In the OTA abandoned to where the net after it did not sit still, in order to win the user launched the year of the big promotion. Its hotel channel subsidized 100 million yuan during the summer vacation. The industry believes that the two sides secretly hit the price war or again caused the online tourism industry fighting factions. In this regard, Huang that, "Ali and where to go to the network competition, to a certain extent, can affect where the Internet market prospects, in addition, Ali is also expanding the line of business everywhere, for their own listing for a comprehensive layout."

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Tencent was exposed to spend 6 billion of dollars to participate in Ctrip

The online tourism industry has been attracting large internet access. Although Tencent and Ctrip have not confirmed the purchase of both sides, but yesterday a Tencent spending 6 billion of dollars to participate in the news of Ctrip or to cause the industry hot debate. Such rumors are true, Ctrip will become Tencent after the same network and art Dragon, into the third online tourism website.

It is understood that Ctrip main air tickets and hotel booking business, in December 2003 in the United States Nasdaq listing, the current market value of 4.56 billion U.S. dollars. According to sources, Tencent shares Ctrip, given the valuation of about 6 billion U.S. dollars, to calculate a premium of more than 30%.

At the same time, the person also disclosed to the media, Tencent in the negotiations want to buy Ctrip more than 51% of the shares, the purchase may be related to the full commercialization of micro-letter. According to reports, Tencent hope that micro-letter 5.0 plus Ctrip's one-stop booking travel services, can be from the booking market into the O2O field, to increase the intensity of micro-letter commercialization.

It is noteworthy that Alibaba and Tencent two internet giants have been frequently in the O2O field layout. The former says all the money is used to buy local life-electric dealers, who are once again upping their online travel. To this end, Shenzhen Electric Shock Electronic Commerce Co., Ltd. founder Shangxiang in micro-blog outspoken, life Service electric business war is about to explode.