Amoy: Six factors that cause the website revision of the enterprise

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As a seoer enthusiasts and practitioners, the site revision should be often encountered things, no matter what the site is in the development phase of the revision will lead to different degrees of search engine down the right and need a period of recovery phase, so no special reasons for the site or have to do as far as possible or not to be revised. So what factors will lead to Web site revision? Zhaojin for the webmaster do a simple following analysis.

One, the website has the serious code flaw to affect the user experience

1, the site due to the selection of programs and code coding confusion caused by the normal display or different versions of the browser dislocation.

2, the existence of code coding and the existence of a search engine can not normally read or caused by se spider crawling often dead cycle.

3, a large number of search engine unfriendly code programs, such as: Table, Inframe, Flash, JS and so on.

The website navigation directory exists the design flaw or the website layout design unreasonable

1, site navigation is to guide users into the requirements landing page of the important plate, the user experience has a very important impact, and for search engine optimization is very important. The transfer and distribution of site weights also depend on whether the navigation directory is properly arranged. Many corporate Web site Directory results too simple or too model, build the site did not take into account the SEO optimization level can not have a good site rankings and included.

2, the website layout design unreasonable causes cannot satisfy the user experience request.

Third, the directory structure errors caused by the search engine included a low percentage of the page

Site included for SEO is the most important, search engine included problems to solve the problem does not need to talk about any optimization strategy and implementation, the directory structure of the unreasonable and confusion will also cause the inclusion of obstacles. Of course, the weight of the site at different times will affect the proportion, but the total number of pages and the number of sites included in the minimum of 50%, if even the bottom line has not reached the words must consider whether there are defects in the directory structure of the possibility of a website revision.

Some or most of the landing page of the site caused low conversion rate

Web site in any case to optimize the final result is to meet the needs of users, then the site layout for the user experience is particularly important, if the user Login Landing page did not find the required information and information or provide incomplete will make users feel very angry, the end result is not to achieve the purpose of conversion, The revision is not only the user landing page, there may be the overall style of the site, layout, content have problems, according to the site data analysis to make whether the revision of the decision.

V. Due to the development of the website, the current program can not load and error or crash

The larger the size of the site to consider whether the selection of procedures to meet the needs, take DEDECMS program, the general Site page total more than 580,000 orders of magnitude when it will cause the program overload and error. Different programs have different bugs, so choose to be cautious.

Vi. Strategic adjustment leads to website revision

1, the company's development needs to constantly adjust the strategy, the site will also change. According to the strategic adjustment often makes the website especially the homepage to make the significant adjustment.

2, the website needs to make the strategic adjustment. For example, the hospital site needs to focus on the original site or a few sections of the adjustment, the main station is not focused on the department and weigh all sections to layout the site, or a single department as the development direction of the site. So that is a hospital needs to have a master station and a number of department stations to develop synchronously, and this situation is very much seen.

The above six major revision factors will cause the website revision, some websites only occupy one, some website even all will encounter, but no matter how the final result is for the enterprise long-term survival and development and change.

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