An Analysis of Advertising alliance: Negative promotion who is the fire?

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Every piece of news can achieve the purpose of soft, but each soft wen may not have the value of news.

Soft paper is divided into many kinds, news of soft Wen is undoubtedly the most valuable, but also the most market credibility of a kind, because the news itself has value, and therefore contact the news hot soft wen more easily into the market, to cater to the people.

It has been reported that when a new link is on the internet, how long will it be forgotten by the public and no longer clicked? The answer is: This process takes only 3 hours. If you change the "new link" in the above question to "a new link to the news", the answer will be shorter for 5 minutes.

Why are the links to news reports being eliminated by the public in just 5 minutes? The reason is very simple, the news fast-food era, than the entertainment information, the public pay more attention to civil livelihood, it is closely related to their own, but also because of such reports are always endless, a more detailed and real-time, so the public's independent choice of such news also become stronger. At the same time, people adapt to the fast rhythm of the network media coverage, but also in the continuous debugging, and finally formed a rapid acceptance of news, rapid response, fast forgetting habits.

Most of the linked news reports are not related to journalistic soft text. Because the link is indeed a lot of benefits: one is eye-catching, to better achieve publicity purposes; The second is to facilitate the dissemination of statistical software (the flow of traffic, etc.); Third, it helps to increase the site or brand outside the chain, four is to upgrade the rankings. The value rise is obvious compared to the unlinked soft text.

Does the soft paper only develop value from a positive perspective and lead the reader? I have wondered if so many negative news is also a kind of soft paper, whether it also has a soft value? Obviously, it is more inclined to hype, business value is particularly significant, it from a negative angle to impress the reader to achieve a hit win, people know the purpose.

It is like a long dry river, a bucket of water has not been able to drive the ship back, but a blizzard but there is hope to raise the sail. 8630.html "> Sometimes, negative news is more penetrating and attentive than positive news. As long as the use is good, it has more immediate effect than the positive (not all enterprise products are suitable for such a way to promote). For example, Guo Meimei incident brought the "Red Cross negative News" has not passed, she has become a spokesperson for a game, really can't help but ask, if the message to her negative more than positive hype and how will there be online games to ask her to do the image of the spokesperson?

In the end, a negative news report fire who?

What is the original purpose of this negative soft text? Does the end result meet its expectations?

Does this soft article bring negative effects or positive results?

The answers to these questions are self-evident. Whatever the result, the soft text has fully demonstrated its charm and significance. And in the news of the bursting of the fast-food era, there are many network promotion methods also have its unique effects and values, such as the uniqueness of the search engine promotion, the strength of the portal promotion, Advertising alliance to promote the accuracy of coverage and stability; QQ Group to promote the convenience and so on, of course, has been mentioned in the soft text to promote the timeliness, are also a good choice. To determine their own promotional needs, the choice of more suitable for their promotion is to promote the success of the key. Reprint please indicate this article by the Yi Special Advertising Alliance (www.ete.cn) original.