An analysis of ebay's feasibility of restarting China market

With http://www.aliyun.com/zixun/aggregation/7738.html "> Baidu transformation, Tencent Pat the old ink state, Sheng gathered rapid liquidation, looking back, the domestic platform-type electric Dealer's boss Taobao has been invincible, Thoroughly laid the head of the domestic electric business position. Looking back four weeks, who else has the ability to hit the top of the head? The author analyses, once ebay returns to the Chinese market again, still cannot be belittled.

Perhaps many friends think ebay is ebay and ebay has long since withdrawn from China. If you think so, the description of E-commerce market is not deep. ebay ebay was due to the revision of the fuse, resulting in a domino effect, and then Taobao free impact on the state, making the Chinese market fall. Ebay sold it to Tom at the cost of 40 million dollars and signed an exclusive agreement that ebay could no longer intervene in the Chinese market for 6 years. Ebay has shifted to focus on E-commerce, and the ebay market is growing at 3 digits a year, according to ebay's earnings report. The exclusivity agreement expires at the end of this year.

1: China's overall market can not be ignored, according to the relevant agencies such as Eric, China's online retail sales in 2011 of nearly 800 billion yuan, about 1200 U.S. dollars. The next 3-5 years will also grow at an average rate of 50%. and ebay2011 annual turnover of around 60 billion U.S. dollars. Equivalent to about twice times ebay's global size. With the maturity of e-commerce in Europe, America and Australia, the slow growth has become a foregone conclusion and how to develop new growth points. In addition to opening up new business, it is an issue that ebay has to consider to open up new growth areas.

2: China's electricity market charging environment has matured. With the development of E-commerce in China, it is gradually accepted by everyone for free fee. Although Taobao has repeatedly claimed to be a free platform, but every one in Taobao open shop people are clear, free from everyone more and more far away, the fee has been recognized by the way. I have been with a few Taobao do a good shop owner discussed the analysis, the new open a shop in Taobao cost, with the physical store is almost the same, unless you do not want to have a transaction. ebay's mature fees, transparent charging system, will no longer be excluded.

3:ebay Perfect existing rules, more conducive to the development of the Chinese market. I remember a friend who engaged in an ebay store said that ebay's rules, if used with A4 paper, print out all 5th fonts, can print 1 people how high. Although there are exaggerated ingredients in existence, but the strict rules of ebay are each engaged in the feelings of ebay. And there are many innovative rules, but also Taobao cottage come over, such as the comprehensive Evaluation system Dsr,ebay in 2004 that the introduction of the evaluation system, Taobao did not launch until 2010, even the name has not been changed (DSR). Taobao recently launched the owner need to provide recent photos to provide certification methods, Ebay has been using it for years. Contrary to strict rules, a fair environment in the unspoken rules of the Hang Seng today, but also the real sellers yearning.

4:ebay's old users always have a little ebay love. At the 2012 China Internet Business Conference, the author met an old seller on ebay ebay, he repeatedly mentioned the good memories of the store on ebay, and repeated a word, ebay open Shop is fun, and Taobao open shop is business. Although these people still stay in the idealistic environment at that time, only then was ebay temporarily gave up the sellers, rather than the seller gave up ebay.

5: Get up from where you fell. This is a Chinese proverb, do not know whether it is suitable for American thinking, ebay's momentary effect, lost the Chinese market. China also has a proverb, a snake bites three years shy, now 6 years later, the whole market has undergone great changes, China's consumer groups more eager to the real market economy environment. ebay is the time to prove itself, what is missing is so little courage to enter.

6:ebay's global trading is a double-edged sword based on superiority. Since the 2008 financial crisis, more users of foreign trade to do domestic E-commerce, the author has investigated too many such users, their common idea is to have a domestic and can be exported to the platform is the best. So they don't lose their original export advantage. Alibaba efforts to build such a platform, after 3 years of operation, basically into polarization, rapid growth of domestic sales, the state of weak foreign trade, and ebay has this advantage, has a solid export (relative to Chinese users) user groups. What is missing is the domestic platform. How to make the best use of this advantage is a key factor to consider when ebay restarts the Chinese market.

With the passage of time, China's market also has saturated that day, there are slow growth that day, I think it is the best time for ebay to restart the Chinese market. Over the years, ebay has had no need to restart the Chinese market. It is also a hero to fall down and climb up again.