An analysis of event marketing in "I am Chongqing"

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Now the network marketing in the event marketing also occupies a very large part of this promotion method, the spread of the speed, the level of wide, in the recent online emergence of a bus body advertising has attracted wide attention of netizens. The slogan is: "I rely on Chongqing, Liangcheng Lichuan", a Lichuan tourism advertising language, did not expect the success of the Netizen's attention. This is although there will be one by one bad effects, but we can see from this point of view, from the marketing perspective, Chongqing really through this event marketing made Chongqing a fire, reached the effect.

Then the following in Yee promotion and you to analyze, why "I am Chongqing" This advertising event will fire up. The main following points to analyze:

1, proposed "I am Chongqing" this controversial topic

Event marketing The most important thing is to have a controversial topic, so how does this topic come out? The incident occurred since June, in the Zhongqing bus line on a number of buses on the "I Am Chongqing, Liangcheng Lichuan" Advertising language, this seemingly ordinary advertisement, did not think because of the "rely on" The word has another heavy network meaning and caused many internet Netizen's attention, some Netizen thinks this advertisement is pun, have dirty language suspicion. This is a "rely on" the word of the slogan, the successful cause of the people's hot discussion. The more noisy the incident, so that the marketing of the first step is very loud.

2, to guide people on the Internet to this topic, to discuss!

Such a slogan, perhaps a lot of people say, I do not see any problems ah, but after the incident, a person sent a micro-blog that said, Weibo's title: "I am!" This is the most bull body ad I've seen in nearly 10 years. This title is not only more and more people to pay attention to, and the original did not know the people heard, but also to participate in this topic this has done a good guiding role, is more network name to this topic and discussion.

More and more people are going to argue about it, to discuss its right and wrong. This is an important step. From this I can see that we have done a good job in this respect.

3, the use of media and a variety of promotional methods to push the event

Now there are a lot of things, after the occurrence, know that few people, but has been involved in the media after a large number of reports, it can cause more people to pay attention to, become a topic of people's gossip. This time Weibo marketing plays a very important role in it. Micro Bo Now spread fast, is a promotion of the important media, a key. But this incident, not only with the help of micro-blogging, from a variety of hands. As the "I am on Chongqing" incident, Lichuan's director of tourism has personally written a diary "I have something to say". This article is to put the event to a climax, so that more people to pay attention to this event.

4, to a certain extent, the success of the issue of the matter stopped

There is a degree of all things, if more than this degree will be self-defeating. Network promotion of event marketing, to a certain extent to stop the development of this time, so as to say that this is a successful event marketing, otherwise if the incident has been continued, it will backfire, not to achieve the effect of the promotion. In this case, they have a good grasp of it, from the incident we saw the night of 10th, Lichuan Tourism Bureau Director Sun Fu Min in the "I have to say," This explains: "Chongqing is the most close to the Lichuan of the big city, is also the main source of Lichuan market, unless the brain has paste, otherwise will not do to offend the people of Chongqing, Even less short-sighted to attract attention to spoof Chongqing. The spoof of Chongqing is also not in line with the interests of Lichuan tourism. "Sun Fu Min wrote," A "I am Chongqing", was originally expressed Lichuan to Chongqing's closeness, friendliness and goodwill, but was a spoof to scold Chongqing. This is the interpretation of the web itself now. In the article also to the Chongqing people to apologize. At the same time also promptly removed the slogan, replaced by "neighboring Chongqing", the incident also ended. Successfully explain the incident.

From the above four point of view, this "I am Chongqing" the whole incident occurred. From this incident, it is not difficult to see, network Marketing in the event marketing is not a simple means, he is the need for us from all angles, all-round to see this incident, to consider things, in the beginning of this event, all the subsequent development of the process to think of. This is a complete event marketing. This event also makes us learn a lot from it. Event Marketing is the mainstream of network marketing.