An analysis of how network companies optimize the operation of enterprise SEO

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the current market, the number of enterprises more and more, the development of the Internet, for them to open up another search for business opportunities of the quality platform, and the search results of a good ranking but also greatly improve the opportunities for enterprises to obtain opportunities; So, Baidu opened the bidding system, enterprises joined the platform, and constantly into the funds, a short month, Poured money into it, some enterprises lucky, their own enterprises to make a bid to promote the enterprise timely access to a new situation; some enterprises in the January thousands of thrown in, it seems like a dead door, no audio; for the development of enterprises, still have to continue to carry out a large investment;

In this case, the beginning of someone to find a better way to do without giving Baidu money, how to get a better ranking, at this time there is a technology, at any time can hear the so-called SEO technology; this technology, to some extent, solves the concerns of some users; because small investments can get big rewards, An investment, the effect of lifelong benefits; at least not to the Baidu bid, like water, the flow of the crash, a lot of money, manpower, material resources, but still unsatisfactory.

In the SEO industry, the original should be Zac that some of the predecessors, play SEO, I said Zac may have no idea, but said that little stone but few people do not know, because he became the SEO industry throughout the domestic a row mark, one side does not fall the banner; in the SEO friend heart, he is a goal; Because his platform is not everyone can step into the inside to realize their ideals;

Zac was a great wit, he not only pioneered the SEO engine optimization of the precedent, but also slowly led us to the success of the network marketing, and SEO is only one of the core content of network marketing projects; For personal sites, need SEO; for the shop mall, need to SEO, for information network, it also needs SEO, And for enterprises, their own station is more need to SEO; because he can save you money for you, bring you benefits; However, many enterprises do not know, in the end what is the responsibility of what is Seo,seo, in the end how to the station SEO? Because of the not understanding of SEO, so that, in many cases, So that enterprises and candidates have produced a layer of the "membrane"; ok, here, we are on a corporate web site, how to optimize the detailed process of the description bar;

An enterprise website optimization, need to prepare for a variety of work, but an overall image of the embodiment; for the Enterprise Station SEO optimization, we from the following several aspects to explain:

One "domain name selection

Ii. Space Selection

Three "website construction

Four keyword choice

Five keywords layout

Six picture optimization

Seven "Network Marketing

Eight connection optimization

Nine "Keyword enhancement optimization

Ten ranking Maintenance

"One" Domain name selection "

Someone to the domain name than do chopsticks, eat for the elegant, to use chopsticks embodiment, the site for obvious convenience, to use the domain name to explain access; some people say the domain name is like a person's name, intuitive, clear; more people compared the domain name to the high wall of the goalkeeper, without it, turning high walls, although possible, but wasted time, It took a lot more effort; the internet is like a region of your life, with a good domain name is like having a strong area like, easy and easy to be remembered by people, of course, search engines are no exception; like when it comes to the college entrance exam, it's good to think about the test preparation materials, and speaking of this, Hubei Huanggang Review data is absolutely everyone familiar with, have a good domain name, on the internet will be very easy to remember; Remember the domain name, it is like a drain on someone else's mouth, put things into it, put things have no attraction, as the station people put what in it; if we are to do blister machine, then we register the domain name, Can choose: xisuji.com, xisuji.net this kind of keyword Pinyin name domain name; the name of the company is Wang Hao, Then we can register directly honghao.com of course, if you want to register to be registered, that can be added in front of the area, I am Dongguan, then I will add a dghonghao.com in front, you can also choose the company's flagship product model as the domain name to choose, such as our company's flagship product is HV-30 this equipment, then When I register, I can register with this, such as: www.hv30.com, if it is news information Network class, you can: area code +news, area code + station name and other forms of domain name combination;

"Two" Space selection "

With a good horse, you have to ride well, of course, you have to match the saddle, have a good domain name, of course, to choose a very good space to do; now on the market, ISP service providers are countless, a lot of, of course, in this one, weeding, mixed water to touch the fish is not less, said the good point is to take advantage of people love the characteristics of petty advantages, Say is not good to listen to point, is the son of pollution false have, cheat; everyone in the choice of space, we must pay attention to the following to a problem; A, there are no hosts that really do not limit the number of IIS connections; Why do you say that, a host, his broadband is limited; the same computer, it is not possible to only put you a site, the number of hundreds, more than thousands of too, a business station generally not more than 100m;1000 station is 100G; Hard drive enough, and broadband? So, this point should be clear; B, to protect the space business after-sales service; This is important, this is the only way for you to find help after you purchase; If time permits, you can find their customers after the service provider's after-sales situation; How to find their customers, some customers in the host their main station on the show, if one does not show, What about that? It doesn't matter, just look for their services IP, and then in the Ministry of Information industry IP query, and then list the IP below the list of all the sites, you go into the consultation is; C, server high-speed and stability and expansion of the installation of components; This is very important, will directly affect the future of your Web site operation;

"Three" website construction

Horse found, saddle also with a good saddle, at this point to do is, find a good way to go, let the horse gallop; Good domain name, good business space to get the hand, now of course we must start to do the website; This is also we knock open the client's side of the boulder; specifically how to do the site here I do not say, do not know how to do, their own to learn; here, I am in the process of making the site, the related to some of the common problems mentioned

A, pay attention to the interface beautiful;

We can see a lot of corporate websites do pretty, the whole one open, falsh everywhere, quite exquisite, however, good-looking return good-looking, but after good-looking, leaving is filled with regret; because your face is too spent, do not show the true nature of the search engines do not know you ah, do not know you are of course not interested in , you are not interested in the course does not include you, the user naturally can not find you ... So, as far as possible in the home page with less use FALSH;

1 hours ago

Did you see the three laps I drew? are all flash; on this entire page, Falsh almost accounted for to the page 70%, because the content of the FALSH is basically not recognized by search engines, so, on this page, can be the real other valid data on the remaining company profile and the copyright of a word ... And a website, the home page is the most core part, does not see the substantive thing; Is this a good station? See here, everyone should be aware of the psychological ...

B, templates layout planning;

This is also a very important issue in the production of the site, in the planning, home do not put too much of their own unauthorized information, such as a number of corporate employees album, corporate image, corporate manifesto ah those messy things, what you do, you have to put yourself in the user's perspective to get, rather than a web site producers; On the top of the homepage, Can put some of this content: the characteristics of enterprises to provide services (do not write after-sale repair services), product classification, product picture exhibition, product video, in the following can call some related product information, industry information, as the home page information update source; Other things can be put on the inside pages, people are concerned about your products, First in the product, the customer sucked over, then people go to a rough understanding of your company's situation, the company introduced again good, not interested in your products, will not say a word, Pat butt away ...

C, website code;

What does that mean? Mainly refers to some garbage code, reduce the size of independent files, enhance the overall coordination of the site, in the production, the use of JS calls, to reduce the size of a single file, control each file not more than 15K appropriate; capable, in the premise of ensuring system practicality, can consider using div+ CSS layout, and then implement functional operations;

D, directory structure;

What is the directory structure, choose a good directory structure is also a foundation for your success; just like you single Walk Life Road, Life Road Chi, go which one, others can not be around, all lies in your own; when it comes to structure, it's like we build tables, we need desktops and legs, and so are our file directories, Take the structure below, http://www.hv30.com/cn/product_detail.asp?id=538, in this URL? We say www.hv30.com is the home directory [corresponds to the space wwwroot], and CN , is the station of a directory, followed by the product_detail.asp?id=538 plus the previous directory is the site URL of a whole directory structure; when making a site structure, try to avoid using characters in the inside as connectors, such as "?", "%", "$" ... Static URL can be used static URL, dynamic station also recommended pseudo static or generate HTML to use;

Website construction, it seems that these several more important common ... Let's say these first, and then add ...

"Four" keyword selection

Above said so much, domain name, space, website now we are all done, should think what keyword to use to promote, do optimization? Accurately speaking, this step should be the whole process, the most difficult part, and then such a difficult thing, how can we simplify, in the shortest possible time to get more favorable keywords? here, We respectively for Baidu and GG;

One "Baidu

A, first of all, you will think good keywords, search in the Baidu sequence, and record the current number of each keyword and the following "related search" show the content;

Then, check the relevant bidding of these keywords and the competition of related keywords

B, here, the first to provide four Baidu tools are as follows:

Keyword Smart starting point: http://www2.baidu.com/inquire/sprice.php

Bidding ranking keywords: http://www2.baidu.com/inquire/price.php

Related keyword query: http://www2.baidu.com/inquire/rsquery.php

Through the above steps, you can generally determine the use of a few keywords to do SEO

Two "Google

A, first of all, you will think good keywords, search in the Baidu sequence, and record the current number of each keyword and the following "related search" show the content;

Then, check the relevant bidding of these keywords and the competition of related keywords

B, specific how to operate, you can click to view this article, has made a detailed introduction: Http://hi.baidu.com/huazhongxu/b ... 4bfd37b80e2ddb.html

Finally synthesize the two conclusion, make the last website SEO optimization promotion keyword;

"Five" keyword layout

Now everything is ready, only the east wind, what is the East wind, hehe ... Start the work to implement optimization is the East wind; in this link the most important thing is to put the keywords on the site of every page, every place, and will not look stacked, bloated, hehe ... Many people are doing, will unconsciously repeat the keyword many times, improper operation, there is as stacked cheating, compared to the following example, we use Crumpler keywords to explain:

<title>crumpler_crumpler Photography Package _crumpler Hong Kong _crumpler pack _crumpler Guangdong _crumpler China's first sales agency </TITLE>
<meta http-equiv=content-type content= "HTML; charset=gb2312 ";>
<meta content= "Crumpler, Crumpler photography bag, Crumpler Guangdong Sales, crumpler China agent sales point, Crumpler climbing bag, Crumpler backpack" name=keywords>
<meta content= "Crumpler, Crumpler Photography package is a series of Crumpler products developed by a multinational company in Australia, including Crumpler photography bag, Crumpler computer bag, Crumpler climbing bag, Crumpler Backpacks and other products, Crumpler China designated Agent mall by the Crumpler designated authorized sales agents, if you need to buy Crumpler photographic package products, please contact the Crumpler network; name=description>

See title Inside, Crumpler appeared 6 times, this is seriously exceeded ... In the keyword also side, also appeared 6 times, described inside a few short sentences, including keywords crumpler up to 11 times; The following temporarily do not look, just look at these, but also enough to feel the accumulation of this page strong ...

Take a look at the Crumpler keyword density of this page, and the test results are as follows:

Page Size: 5863
Keyword Length: 8
Keyword Repeat number: 125
Total length of keywords: 1000
Keyword density: 17.06%

Oh, see such a proportion, must be very surprised, because too break the conventional, the proportion is too big ... Oh ...
Here, another question is involved, also here need to speak of point, is the keyword in the whole page density problem, in general, a word in the entire page density than control between 2%-9% is appropriate; all the keywords in the layout of the time, to even, do not pile up here, there move a pile, It's so unpleasant ... Density should not be too large, in case the keyword accumulation by the search engine down the right, or even K station of the situation produced ......

Here, when you write the title of the time, but also pay attention to the use of long tail words, specific what is the long tail word, how to use, and then to explain the next article.

If the keyword is more, do not add all of a sudden, that is not good, how to do it, first get a few core keywords up, and the other keywords are distributed in each page.

The above said the head of the content optimization, then for a business station, often the column is: Company profile, industry news, contact us, product display; How does that work for these few specific? On these four columns, I said:
Company Profile: In this place, don't talk too much, say how good you are, how capable you are, don't make long speeches, write this, you also stand in the customer's position, you pay attention to what the enterprise, you write what, such as honor, team strength, customer groups, you provide what quality services and so concise content. Write your own characteristics; current corporate profile Some flattery preaches more words; the good things, more than seen, also tired of it, in this, remember to organize their own language through the ability to include all of their own keywords, because this is your company's most concentrated information place; Optimized processing;

Industry news: When clicking on each news headline, the title in the Open page uses the rule "news title + Master Station title"; What is the benefit of this writing, each page will have a head of their own keywords, that is, news headlines, The key words produced by news headlines can be searched by word segmentation to some extent; here involves a "word segmentation concept", what is participle, do not know their own to inquire; and at the end of the news, should pay attention to add "prev News", "Next News" label, increase the interaction between pages;

Product display: This should be a core point of a corporate website, whether it is in advance of the site, or at this time of the site optimization, but not in the service of products, because it is the protagonist Ah ... Now face this, how to optimize it?
First of all, don't forget what I said in the third chapter of the keyword selection; to reorganize these keywords, and then combine the product name, using a combination of words to name the product, this is one; second, the title of each product page should also use the same mode of news, using "Product name + main title" The reasons for the above; third, the title of each product to make bold, uppercase, (discoloration) processing, that is, "<h1><b> Product name </b></h1>" label, and do a good job of description; not your tirade, Put yourself in the customer's position, for the same product that you care about, so what to write, the content is for the customer to see, not you see; four, (if you use the online ordering function, you can add a highlighted "put in the cart" icon on the product to guide the user to buy You can add a section of the whole site under each product description text, like old white Master station, each article below will have such a paragraph;

"Six" picture optimization

Picture Optimization This section is very simple, mainly is two attention points, one is the picture size, one is the picture alt label use;

The picture is a website essential material, therefore, for a station, optimize the inside of each picture, but it has a very important relationship; First is the picture, no matter how big the site, we do not let the picture inside of it more than 100k/Zhang, in the case of normal display, the smaller the better; in the pattern of pictures, It is recommended that you use a GIF image, which is the smallest format. JPG Max ... There are a lot of tools to handle pictures here. Plus, the alt tag of the picture, what is Alt, plainly, is the mouse descriptive text content; Put the mouse in the picture area above, will show the relevant instructions, since the picture is not loaded, the mouse in that position, alt content can still show, the advantage is that the picture is not loaded, Users can also learn about the content by alt ... Play your specialty, this label used well, quite shocking ... Alt how to use it, as follows:

<img src= "***********.gif" alt= "Add picture Description text Here" >

Very simple.

"Seven" Network Marketing

Because this involves the operational and knowledge of a wide range, for a while, so, here is not to say, if interested, can communicate with each other;

"Eight" connection optimization

When it comes to connection, think of friendship connection, oh, here, I said the connection between the main two aspects, one is mutual friendship Exchange connection, the other is the chain;

Mutual Friendship Connection: After the new station completes, in order to speed up the website to be included the pace, the choice Friendship Exchange is an indispensable link, however, in this middle, also needs to pay attention to some questions.

One "as far as possible to find their own peer station exchange connection, whether for the enterprise station has nothing to do;"

Second, because it is a new station, to avoid and be lowered the right, the punishment of the station to connect;

Three "enterprise station to avoid and all kinds of collection station do connection;"

Four "Although not too 甍 evergreen, but the appropriate 甍 evergreen a little, also not too;"

V. To prevent the connection from being arbitrarily deleted, the habit of Habit query connection;

Outside chain: For this, you can be free, registration forum with some of your site ad, register a free community, send some posts, register the portal, send some information, register software, the use of mass marketing, are some of the way to get outside the chain, many ways, their own according to the actual situation of selective operation;

For the promotion stage, you can also actively choose the e-mail marketing strategy; Don't gossip, it is a good way to bring benefits to yourself ... Whether it is the mass of information, or mail marketing ...

"Nine" keyword enhancement optimization

What is keyword enhancement optimization, this concept is my own, and other people do not have a relationship; I understand this, in the original keyword good ranking under the premise, continue to increase the number of keywords in the station, to achieve more keywords to obtain a good ranking effect; First of all, to do this, we must not be careless, You have to add each keyword as an experiment. Try to be cautious and avoid any wasted.

According to my personal experience, when my keyword ranking is good, I added a key word in the middle of the main title; First, let's take a look at my current title.

<title> Blister Machine-Dongguan Packaging Machinery Co., Ltd.--Vacuum blister forming machine, cup making machine </title>

And what about the previous one?

<title> Blister Machine-Dongguan Packaging Machinery Co., Ltd.-cup-making machine </title>

Before the modification of the blister machine, cup machine These two in the word in Baidu are accounted for in the natural first;

Now after the increase, how about it, the blister machine is still ranked in the natural first, and the newly added vacuum blister molding machine Now, is also ranked in the natural first; (Cup machine In addition to the time is also the natural first, but because this June adjustment was the whole down);

followed by the addition of the "packaging machinery News", also entered the top 10; therefore, the keyword enhancement optimization, must not be impatient, should in the suitable position tentatively joins;

"Ten" keyword ranking maintenance

To be honest, do SEO basic know, to do the ranking of a word is not difficult, it is difficult to rank the existing keywords a maintenance; because the search engine of the constant algorithm update, so, as to how to maintain, I do not bother to say, everyone their own slowly groping, explore it ...

I am also a coarse only, there are many do not understand, on this article, if there is a wrong place, but also hope to come in more friends I advise

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