An analysis of the development trend of electronic commerce

Recently, the industry's famous blog Bo wrote an article entitled "There is no such thing as E-commerce" blog, the core point is: There is no so-called e-commerce companies, you are either electronic, or business, or electronic plus business. The so-called E-commerce, will gradually differentiate into two types of companies, such as business companies, direct sales of goods, one is to provide electronic support for business companies.

The author agrees with the concept and the practical application angle to the electronic and the business to carry on the partition, but the author thinks the traditional domestic electronic commerce enterprise future will roughly be divided into the electronic commerce platform provider and the electronic commerce Enterprise two kinds. After all, the concept of Consumer-to-consumer, which was put forward many years ago, has become a trend in business practice to be a business-to-business or a commercial.

Ma Yun and its Alibaba Group has been known as the flagship of China's E-commerce and benchmarking, whether from the scale or from the completeness of the system, Ali is well-deserved. The problem is, whether it's Alibaba as a business-to-business or Taobao as Consumer-to-consumer, Ali itself does not play the role of business transactions, it is only an electronic platform environment builders and providers, the real business transactions are B and B, B and C, C and C line or online directly completed.

From this point of view, the Ali department is not a pure e-commerce enterprise, because it is only electronic and no business.

From the point of view of the emphasis on business transactions, the real e-commerce enterprises in China should be the enterprise, such as when, excellence, VANCL and so on, as well as the use of Shopex set up a number of independent E-commerce Business website (shop). Of course, Ali Business-to-business platform and Shopex and other independent shop system there is no direct conflict or competition, after all, many enterprises are Ali China's suppliers, with the help of their inquiries on the flow of information to facilitate export trade, at the same time, with the help of Shopex and other independent web site (shop), To conduct direct sales of electronic business transactions within the foreign trade.

Baidu CEO Robin Li has proposed: five years later no longer have internet companies, because all companies are using the Internet ", from this trend point of view, because the online shop program can download free, build simple, can greatly reduce the cost of traditional enterprises into the Internet, Then the future of the independent construction site (shop) business E-commerce Enterprises will become the main domestic e-commerce, this point from the rapid development of Shopex can get some support, it is reported that Shopex currently has 450,000 users, and 1500 per day in the number of rising.

If Alibaba is selling information, so rely on Shopex and other online shop system to establish an independent E-commerce site (store), because of the independent web site, domain name, users, databases and management system, so that it is selling brands, services and products, the former is dependent on the money, the existence of passive The latter is their own site, to long-term management, continuous brand management, can not be careless.

Korea's e-commerce growth has provided us with a good example: South Korea's population of 48 million people, netizens 34 million people, network coverage of 75%, net purchases 24 million people/accounted for the user 70%, online shopping accounted for the overall total retail sales of the proportion of 12%, has become the second largest commodity distribution channel in South Korea, and most of Korea's web sites are traditional enterprises to do. (See "Korea E-commerce tour-Visit South Korea top b2c/c2c") so if the replication of a Alibaba business-to-business platform, it should be said that it is difficult, but if you want to replicate according to the industry specific business enterprise, it should be said that the threshold has been very low.

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