An analysis of the index drop of regional SEO

Abstract: The author uses a blog to do an area SEO blog, this blog in the region ranked stable in Baidu home also has a large half a year, never fell out of Baidu home page. But this time found that the index of the regional SEO has been declining, according to my Dongguan

I used a blog to do a regional SEO blog, this blog in the region ranked stable in Baidu home also has a large half a year, never fell out of Baidu home. But this time found that the local SEO index is falling, according to my understanding of the word SEO in Dongguan, at the beginning of 2012, when the stable reached the 200 index, and now it is more than 80 index. At first I thought it might be a case, and then query the major mainstream cities in the area of SEO, respectively, is Beijing seo, guangzhou seo, shenzhen seo as an example, found that the index of these areas of SEO have come to a different degree of decline, almost all fell by half the situation, I believe this situation should also be the case of SEO in other regions.

So based on this phenomenon on Weibo with some SEO blog friends to explore the reasons for this decline, there are so many mainstream views.

The first is that the Spring Festival is coming, seoer are all on holiday, no one search, because the search for local SEO Most people are their own blog blogger, is not the real users, this point I am deeply aware of, because the author's blog ranked in the top three, the average day only 5.6 IP. Suffice to explain the authenticity of the problem.

The second point is that some people are no longer running their own blogs, because just start to enter the SEO industry, everyone is lofty, every day carefully protect their own blog, updated every day, the general situation will be their own region to do the key words, so every day to see their own regional blog rankings. You can also use your blog to watch for changes in search engines and use your own blogs to do some testing, and some people think that building their own blogs is also good for building personal brands. For these factors, I am also deeply feel. But wait until their own SEO technology approaching mature, busy how to make money, also have no time to run a blog, their blog rankings and what is no longer important, no longer care, so that the region's SEO index down a key factor.

The third point is that some people quit the SEO circle, in micro-blog also often see such information, so that in micro-blog with such a joke, the last time on a micro-blog to see a boss in their own micro-blog on the high salary SEO executives, incredibly no one to speak to him, it felt strange, and then someone joked he said, There are fewer people doing SEO now. SEO work every day to night two or three dead a batch, high work pressure crazy a batch, Baidu unstable exit a batch, the real master is not going to find work. There are also a group of left in a state of insanity, long forgotten to look for a job, although this is a joke, but personally feel that although the description of a little, but it can reflect the situation of the current seoer, some time ago to see an Internet work hard list, listed as the top Taobao sellers, SEO industry is the fifth place in the list of hardship, I want to really earn SEO this industry to the first bucket of gold people, but do other industries to go, if a person has 500,000 do not need to do their own SEO, completely can please people, so quit the SEO believe also really accounted for a relatively large proportion.

The fourth is a more point of view is brush, now near the new year, we have no time to brush, this point of view the author is not very agreeable, because the regional SEO this keyword is not very valuable. Because I have been in the SEO service company, the real search for regional SEO into your site and become your customer is very few people, I blog in Dongguan region for a long time, have only received a SEO Service Inquiry advisory, so the word brush does not have much meaning, I would rather believe that the first three points.

For this matter I also and a person engaged in SEO training friends chatted, he said that the enrollment volume is now in a downward trend, SEO industry, the outbreak has passed. SEO industry has been a relatively mature industry, I agree with this point of view, I believe this is not because of the reason for the Spring Festival, this should be a whole trend down, because I also checked the October this year when the key words with the beginning of the big Gap, I do not believe that the Chinese New year to observe these words, to see if the index will rebound.

In fact, I think we should most want to know is the local SEO index dropped behind the explanation of what the problem, personally feel with the SEO industry matures, will enter into a subdivision of the era. In fact, in the United States this is a mature SEO industry, SEO has been more and more subdivided, what keyword Mining division, Code optimizer, structural optimizer, data analyst, such as specialized personnel. In fact, a number of industries are such, when an industry matures will breed a lot of surrounding industries, such as Taobao this industry to do the trillion-scale, how many industries at present how many people cling to Taobao.

An industry into the subdivision of the time, we have only two choices, the first is to become a niche industry talent. Not everything is fine, such people are often difficult to be reused. Or you will have a global vision, you can be a supervisor, coordination ability, with people is also possible, if there is no qualification when the leadership then concentrate on finding a subdivision of the point of digging it. Such talent is valuable in a team, if you just want to go to a small company to do, then you need to understand everything, mainly to see the individual needs of the situation, which is what is not, the road ahead, everyone according to their own situation to choose their own suitable way. The above argument is purely personal.