An analysis of the influence on the national Tourism Leisure outline

After three years of hot discussion and anticipation, the national tourism and Leisure program, led by the tourism administration, has been brewing for three years, the number of times is easy to release, many rumors are about to be released, the contents of the document may be involved, the public opinion has been discussed, has been basically clear--"outline" will mainly from the protection of Citizens Leisure The aim is to increase the disposable leisure time, in which the implementation of paid leave system is the main point of the outline.

Since the reform and opening-up, China's economic and social construction has made great achievements. With the development of the country, to ensure and improve the people's livelihood, and to create a harmonious society, has become the concept of scientific development concept of governance, the country's social and economic life from a single GDP-oriented, and gradually to the pursuit of quality of life, happiness change. As an important content of national welfare and laborer Rights, tourism leisure has become an important supporting content of tourism national strategic pillar industry.

The National Tourism Leisure Program formulated by the State mainly focuses on policy guidance, although not mandatory, but can provide policy basis for local implementation, guide the development direction of leisure tourism, to boost domestic tourism consumption, promote civic welfare and tourism development will be long-term positive, and will form a positive leisure in the whole society, A good atmosphere of health and leisure.

The impact of the platform on the socio-economic and tourism sectors can be interpreted as follows: six.

1 to boost tourism consumption, leisure time increase is expected to open up new space for national consumption

Tourism consumption, as an important part of the service industry, is also a new consumption hotspot, which can not only provide increment for economic growth, but also play an important role in improving and adjusting the structure of national economy. 2011 China's social consumer goods retail total of 18.12 trillion yuan, the same period of domestic tourism income of 1.93 trillion yuan, domestic tourism consumption in China's total retail sales of consumer goods accounted for about 10.65%, tourism consumption has become an important component of consumption. In the current economic situation, the lack of external demand, investment-driven weakness, effective expansion of domestic demand, to create new consumption growth point has important practical significance. In the case of limited consumption potential such as automobile, home appliance and real estate, the repeated consumption demand of tourism and other services will play a strategic role in starting domestic demand and adjusting the structure of national economy.

The main focus of the National leisure program is to gently focus on public holiday travel, to increase the discretionary holiday arrangements for the Chinese tourism industry, it is expected to bring new consumption promotion space to China, through the 1~2 holiday, reasonable collocation of public holidays, the public may increase the number of holidays like Golden Week, This will greatly stimulate the growth of tourism consumption, according to the previous Golden Week consumption data, each golden Week can bring about 100 million people travel consumption, about the annual travel 4~5%, to achieve tourism income of more than 50 billion yuan, to such a ratio, the implementation of paid leave will be driven by a considerable amount of consumption.

2 infrastructure Investment, leisure public facilities construction led to related plate and project development

The National leisure outline proposes that all levels of finance should gradually increase the investment in the construction of public service facilities for tourism and leisure. The construction of tourism leisure facilities into urban construction and local development planning, which means that the Government's understanding of tourism and leisure industry attributes to the transformation of the nature of public services, and seek to be protected and supported in development planning, This will lead to local investment in leisure facilities infrastructure. In the "Twelve-Five" period, with the implementation of the "National Tourism Leisure Outline", the enactment of "Tourism law" and "National Fitness Program (2011-2015)" and other important laws and regulations promulgated and implemented, and leisure public support system will become a solid foundation for leisure optimization. Our national leisure awareness will continue to strengthen, tourism and leisure will increasingly become an important industrial sector of the national economy, promoting China's step into the modern leisure society.

In terms of the sectors and projects where leisure infrastructure is invested, the tourism and leisure public service facilities will be further strengthened, the destination public information website, the Tourist Consultation center, the sign system construction and other intelligent tourist city construction projects are expected to speed up, and the municipal parks, leisure blocks, which are closely related to the national tourism Leisure Place and the facilities construction, Leisure Complex, the City of recreation Belt and resorts, rural tourism resorts, self-driving service system and other projects are expected to continue to develop, at the same time, the Urban Museum, Art Center, Science Park, red tourism base, patriotic education base and other social and cultural welfare facilities will also be funded.

3 Balanced space pattern, the growth of middle and long term tourism brings the opportunity

According to the Regional Tourism Research Report of the China Tourism Institute, the number of domestic tourism in the eastern region has accounted for more than 40% in the 2000-2009 10, and the central and western regions have remained between 20% and 25%, and the number of domestic tourists in the eastern region is significantly higher than that in the other three regions.

With the promotion of leisure time, the change of tourism spatial structure and tourism flow will tend to the regional balance, and the tourism difference in the east and West will be reduced further. This will bring structural investment and industry opportunities to the Midwest. The provinces that benefit from this are more typical of Guizhou and Sichuan, which are rich in recreational and leisure resources, and distant destinations such as Xinjiang, Tibet and Yunnan, which are far from the North's core tourist area, will also attract more long-distance travelers with ample time to budget.

4 Stabilize the seasonal fluctuation, alleviate the contradiction between supply and demand, promote the scenic area, hotel and traffic efficiency

Under the macroscopic background that the current tourism and leisure resources are in short supply, the reasonable allocation of tourism consumption demand on the time axis for the non storage tourism supply will undoubtedly bring the tourism and traffic efficiency to a great extent.

As an industry closely related to spatial mobility, tourism with the traffic development is closely related, in the public holiday concentrated situation, the tourism traffic demand concentrated release caused by congestion, has been the aviation, railway and road transport urgently to solve the problem, to Sanya tourism as an example, Spring Festival, National Day, a ticket difficult to ask, the hotel prices soared, however, In the off-season of 4 June, even the extreme situation of 0 occupancy of star hotel appeared. The implementation of paid leave, in time distribution can effectively stabilize the seasonal tension of tourism, play a role in peak, significantly enhance the tourist attractions, hotels and transport industry operating efficiency.

5 "Early reservation" appears, the change of tourist demand pattern or will be the birth of new electric quotient

For the 3-4 weeks of paid vacation in developed countries abroad, at present, our citizens have 5-15 days of paid vacation time is still less, at the same time implementation is not satisfactory, even in the Chinese traditional concept of hard work, some local governments and units are still "5+2", "White + black" way of working is proud, workers overwork, The overdraft phenomenon is still more prevalent.

With the change of leisure time arrangement, it will also bring about the change of the organization way of tourist leisure and vacation. After having a fixed, predictable, paid holiday, according to international experience, visitors will tend to take a predetermined approach to arranging holidays, with better prices and tight travel line products, a trend that could lead to domestic " Early booking "(early booking) type of travel power provider. Relatively developed countries have been more common destinations scheduled sites or large tourism sites in the early scheduled channel, the Domestic Ka Travel Network (colortrip.cn) and other flagship "advance booking" OTA website is expected to get a good growth, at the same time Ctrip (ctrip.com), where to go ( qunar.com) and other large tourism power providers may also open up an independent "early booking" channel to share the market of citizens ' paid holidays.

6 Outbound tourism heating up, medium and long distance market share increase destination choice more diversified

Paid leave will also promote the continued growth of the outbound travel market, China's citizens have a wider choice of tourist destinations, the growth of medium and long-range destinations will lead. According to China Tourism Research Institute "outbound Travel Report" forecast, 2012, China's outbound market still maintain a rapid development trend. The number of outbound tourism is expected to be 82 million, outbound tourism consumption is expected to achieve a new 80 billion U.S. dollar high, an increase of 16%, to the Americas, Europe, Oceania and Africa, such as the proportion of long-term destinations will break one-third, especially in Africa and other new long-distance international tourism destinations growth is expected to continue to improve.