An analysis of the local community operation should be based on interactive profit

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Now the operation of local community sites, relatively close to saturation, almost every county inside there are several corresponding local sites, so you can not avoid competition, that is, to make their own site to succeed, we must find ways to pry the competitor's users! This is relatively difficult to do more! So to overcome such difficulties, Should be from a better interactive way to reflect! Let the Web site through interaction to help users need to solve the problem! This is the key to attract users, the following author says, how to achieve the goal of interaction!

One: Focus on user needs, and actively coordinate with government departments to help solve

With the popularization of the Internet, more and more users like to understand big things through the network, so many users like to express their feelings on the site, as well as the need to solve the problem of sun on the network, hoping to get other people's help and so on! At this point you should first communicate with relevant departments, The first to obtain the trust of the government departments concerned, so that their website information, can arouse the attention of the government departments, so you can summarize some users need to solve the problem, submitted to the relevant government departments, at the same time these functional departments for serious answers, and to provide appropriate help, So the site will naturally attract more users! A website that can help users solve problems it's a huge competition! It's easy to pry the flow of others!

Second: Do more offline interaction

Now many small and medium-sized local community websites, there are many users are working in the field, perhaps not in time to participate in the offline interaction, but if we use the holidays, the organization of relevant personnel to the location of the field personnel to travel, this can also increase the cohesion of the site, especially in the Chinese New Year, Many netizens will be from the field to hometown, at this time in the hometown held some tea parties, KTV party and so on, but also quite good interaction!

These are for working in the field, heart of the Netizen's interactive experience, and for the long-term resident in the local users, then we will be able to hold what game club, regular and member users to communicate, of course, sometimes, can also allow members of their own organizations, for the webmaster is just guide on it! interaction with Local Users , at least two weeks will be held once, if the response is fierce, or even one weeks to come back!

Third: Through interaction to make the site reflect social responsibility

Local communities not only require traffic, but also the need for brand characteristics, a brand site, its competitiveness is more natural, and let their own site everywhere embodies the humanistic care, can stand in the perspective of the community to operate, reflecting the social responsibility to, such a site brand nature is very high! So how can we embody social responsibility? The author thinks, through the way of volunteer activity, is one of the better ways, of course, volunteers because it is a selfless dedication, is not required any remuneration, if the site held too much, it may be a certain aversion, to avoid appearing in the same home, an old man was helped wash five times the embarrassment of bathing!

Of course, on the website can also post some fund-raising posts, and have a dedicated personnel custody, and the money to those who need help in a fair manner! Although the money for donations is less, but let the site everywhere embodies the sense of social responsibility, naturally can get more people's trust!

Four: Enhance the profitability of the website

This is very important, the above three interactive is the outline, to the profit this piece is the eye, Gangjumuzhang, only the interaction is done, then the site's profitability seems to be able to, but to want to this mesh can be more full, that also need to understand some of the skills to enhance the website profitability! The most important thing is to do a good job in business, because the level of profitability of the site, after all, or whether the success of business operations, a daily flow of only 1000 of the site, if there is a great commercial operation, then the resulting profit is no less than a daily traffic over 100,000 of the site!

The above is the author to the local community operation of some views, here is mainly about the importance of the interaction of a local community! Interaction is like the soul of a local community! With the interaction, plus excellent business skills, it is easy for you to succeed! This article source: http:// Www.lafan.com pull every net A5 start, reprint please specify, thank you!