An analysis of the promotion of college activities Lenovo Youth Entrepreneurship Competition

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

April 15, 2010 Lenovo Public Welfare Youth Entrepreneurship Program opened the curtain, the event for students-oriented youth groups, public recruitment of creative ideas and plans for public welfare, for the public welfare rookie to provide generous returns and key support. Lenovo encourages young friends to go beyond the spirit of courage, beyond imagination-to play endless creativity, beyond the speed-to enhance the efficiency of action, beyond the space-strengthen cross-border cooperation in the field of public service entrepreneurship, create a brilliant future!

Lenovo has a future.

Author: Wang Shaodong Boutique Campus magazine General Manager Campus activities planning expert

I admire Lenovo's ability to keep the event going and is a respectable business. Here I do not sing the praises of Lenovo, because Lenovo did not pay the boutique campus advertising money, but to express the real idea. I engaged in campus activities for many years, contact a large number of campus promotional activities, most of the cases are enterprises in the campus oral hawking, whether selling products, or pushing brands, if not put in a certain height, after all, still flow in the cliché. Cannot become the culture, lets the person to perceive, lets the person respect, finally becomes the story to circulate. The school buys the network Commonweal organization, the Non-governmental Organization (NGO) is rising, and plays the important role, lets the university student participate in the Commonweal organization Enterprise, is a boundless thing. As for a stage of activities to mention the concept of entrepreneurship is a bit superfluous, no such as Lenovo Youth Action Plan, of course, this is off the topic.

I will analyze this activity from five aspects below.

First, the height. 11545.html "> We have a saying that" pull the tiger skin, pulling the big flag ", quite reasonable. No matter what kind of activities, politics, economy, culture, public welfare, charity, etc., there is no good vision, bright slogan, there is no strong appeal. Needless to say, the Communist Party's ideal slogan for Communism, let lofty and eventually build a new China. is the feudal society of peasant uprising all dozen "kinda free food" "everywhere uneven everywhere not warm" "for the right" slogan, this is how wisdom, how high. The slogan is the banner. Lenovo Youth Entrepreneurship Program is nothing more than a common activity, put it with the ultimate human well-being on a par, do not know Lenovo marketing Department of the planning are not so high. But as far as I'm concerned, I'd rather they thought so. Call on the most dynamic and passionate college students, unite with rich social resources, social activities experience of the charitable organizations, to engage in the most noble human cause, public welfare undertakings, for the human quest for blessings, this is a big career platform AH. From this perspective, called entrepreneurial planning, is not a narrow entrepreneurial, is a higher level of entrepreneurship. Slogan "Love, The Future" concise and powerful, but too stylish, but a bit lower the level of activity, you can reconsider, let the slogan more rich, point more clearly, more charisma. School Purchase Network

Two, depth. Contains two layers of meaning: 1. Meaningful, not vulgar. The content of the activity is meaningful, can withstand scrutiny, thought-provoking, humane thinking, not like many entertainment programs that blindly booing. 2. Do not show, do not hype. Many activities, often the banner of flying, very high, but only to do the cosmetic, nowhere, taste the cut-off. The main purpose is to promote their own enterprise products, in order to attract more attention, make some sound. In addition to the profound significance of Lenovo's public entrepreneurship program, it attaches great importance to the quality of the activity itself. Participating in the competition are all the elite of the university, with lofty ideals and strong sense of social responsibility, is the best representative after 80,85.

Three, breadth. The biggest difference between this activity and previous activities is that the scope is very wide, not limited to the professional, field as long as the public interest can participate. To the greatest extent to ensure the universality of the participation of university students, activities themselves because of cross-industry, interdisciplinary and more interesting.

Iv. strength. Strength is the implementation of power, the implementation of the embodiment of the high level of enterprise, enterprise investment and integration of resources. From the fall of Lenovo in the campus, and public relations strategy, the Group senior to this event attaches great importance to the team to provide a large amount of financial support, very valuable. To achieve this, in addition to the enterprise itself to have the strength, but also needs the leadership of the group's awareness, forward-looking. If only limited to the immediate product promotion, there is no long-term planning, the game is probably just a formality.

V. Sustainability. It is gratifying that the second business plan will be carried out as scheduled, and hope to carry on for a long time. The classic thing is that the more it reflects value over time. As a large scale event, time is the best standard to test its classics. The American cultural representative of the NBA, in addition to the exciting game itself, its superstar style, its team grievances, its record data, its all-Star weekend and so on, like a magnificent epic, constantly interpreting the heroes and heroes of the story. And how long does Lenovo's public entrepreneurship plan last? Depending on the attractiveness, appeal, and dissemination of the activity, the quality and level of the team, and their plan is a flash of inspiration, as well as the entrepreneurial plan can play an important role in society, how much influence, can really bring people well-being. I believe this is one of the original intentions of Lenovo company.

The title of this article was "associative, there is a future" sincerely wish the activities can be a complete success, and become a university campus brand activities, play the volunteer spirit of college students, build a joint campus to society, poverty to rich, backward to civilization, disease to health, war to peace, now to the future of a platform for public welfare. "