An analysis of the writing angle of sales soft paper

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The so-called writing angle, is from the angle of shooting, good shooting angle can make the photo glorious life, the idea is extraordinary, the same, choose what kind of angle to show the theme of the article, often can decide an article of the pros and cons and success or failure. Sales of soft text shoulder the responsibility of disseminating information about products, a good writing angle can often let the sale of soft text for many media use and reprint, greatly improve the spread of soft wen and sales force. But because the sales of soft text to introduce promotional products, soft commercial flavor is very strong, often not easy to be edited by the adoption, so choose a good writing angle, for sales of soft writing is particularly important.

A little writing angle

A product or service can write a lot of content, if beard eyebrows cluth, write everything will be loose, can choose angle small, concentrate a little, respect written, the effect is good. such as the sale of cosmetics, soft wen, there are cleaning, moisturizing, oil, whitening, wrinkle, and many other characteristics, in writing, if all aspects, the average force, often which is not written deep, not to write thoroughly, you might as well choose the most original point of the product to write, to write their own advantages in place. Soft writing must understand that the editor in the selection of the time will be selected to write the most thorough, the most in place of the article, if your article writing angle is small, the depth of the article will produce advantages.

Second, the writing angle should be new

The so-called "new" is unconventional. To the same problem and things, from different angles to explain, opinions are different. Some articles, write a look at the face is very familiar with, seems to have seen somewhere, this in addition to material obsolescence, mainly writing angle is not new. To choose the angle that other people have not written, can let the sale kind of soft stationery have new ideas.

Some people say that the sales of soft paper are all products, the homogeneity of the product is very large, similar, how can write new ideas to? In fact, this is a misunderstanding, if you just like the product brochure to write the product performance, efficacy and so on, of course, can not write the difference. But sales of soft paper can write and news, you can through the "for the soft text looking for the header", "Let the soft text has the timeliness", "let the soft article has the news element", "uses the news structure" and so on, looks for a brand-new angle to write the soft text. For example, or to write cosmetics sales soft wen, you can build a "Liz from ugly Duckling to career beauty" story soft, take the emotional writing angle, can write an affectionate sales category soft.

Third, the unique advantages of products or services for the writing angle

This is the sales of soft article most commonly used writing angle, if the product or service has no other difference advantage, that can use this difference advantage for writing angle. This type of writing, suitable for those innovative products or services, patented products, but most of the products because they do not have this obvious difference advantage, then you can use the following point of view.

Four, the season and festivals as the writing angle

Each season and festival, people have different needs, then sales of soft wen can be the season and festivals for the writing angle. For example, cosmetics, if it is in the spring, people are concerned about dust, chap, you can from the clean, moisturizing point of view to write sales of soft text; In the summer, sun, dry is the focus of people and the media, can be from the perspective of cosmetics sunscreen to write. In addition, the festival is also a good time, you can combine the festival and products, recommended to you, as long as you can say good reasons can get media recognition. For example, the author of the Spring Festival on the eve of this year, wrote an article "recommended to Webmaster will see the two sales books", due to the new angle, is a lot of webmaster website published and reproduced.

V. To publish the theme of the media as a writing angle

You want to contribute to which media, it is necessary to seriously study the media theme and the content of the request, each media published manuscripts have content choice, is the sales of soft writing angle, the product or service combined with the formation of a new angle. For example, this site is to do sales, if I posted in the webmaster online soft wen, I will write to webmaster or website sales for the angle of the soft, can highlight my advantages, but also easy to use for webmaster network.

Six, reverse thinking or unpopular for the writing angle

In order to make sales soft writing angle new, the writer should learn to reverse thinking or unpopular thinking, so as to explore the new angle of writing. For example, women's clothing is recommended for girls, the writing angle is often how this kind of clothing has the charm, how beautiful, how the trend, but if can change a kind of thinking, will recommend the feminine clothing to the male, the writing angle for this clothing how can express husband to wife's love, certainly will have the refreshing feeling. Unpopular is so, in last year's Taobao crisis, when we pay attention to Taobao abandoned small businesses and small business damage, the author from the perspective of everyone did not think of the "abandon small businesses, Taobao the biggest loss is?" The article, obtains the related website the widespread publication and the reprint.

Sales soft article because of commercial purposes strong, very difficult to write, to form a strong communication force and sales force, stationmaster should learn to find a brand-new writing angle. This article by the sales skill http://www.fff9f.com the telephone sales skill original, original is not easy, reprint please keep the link.