An anchor text raises the rank up

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Two days ago to help a friend to do a website SEO optimization, to do keyword ranking, I opened the site a look, dizzy! Why?

1. There is no anchor text between the pages and there is no cross linking.

2. The website uses the frame structure, has committed the SEO the big taboo, because this kind of website structure is very unfriendly to the search engine, does not favor the search engine spider's crawling. I think a lot of websites do not use this kind of website structure now (his is the old station to come).

3. The website did not do static processing, now many people are talking about this question: Should the webpage should do static processing? Although Google also made it clear in his blog: Now Google can be very effective and rapid identification of dynamic Web pages, it is recommended that the majority of webmaster friends do not need to deliberately static dynamic Web pages. In this issue, I really agree with Zac: Google has the technology to identify dynamic Web pages, does not mean that other search engines can also identify, if you can do static processing without trouble, do not mention?

4. The website has not been updated for more than a year. No wonder the rankings down, you do not update, always chew these pages, spiders will eat greasy, spiders will also be interested in crawling your Web page?

5.URL is not standardized, the home page has two URLs, there is no unification, such a large program to disperse the weight of the home page, will also cause duplicate pages.

So, according to him and the actual situation of the website, proposed the following to change the place:

1. First URL normalization, do anchor text, point to the home page.

2. Update the Good article. Between the article and the article and the home page with the anchor text link up.

3. Because it is a frame structure, can only do an HTML site map, at the bottom of the homepage to do a link to facilitate spiders to crawl each page.

4. The website navigation picture changes to the text, facilitates the search engine spider to identify.

In fact, the above points are around the anchor text to make a fuss, the purpose is to create a spider web site to facilitate spiders to crawl Web pages. When he achieved the first, the 2nd (so gradually achieved), the next day, Google rankings rose three, the third day, Rose 12; Baidu may be poor for Dynamic Web page recognition, only up to two. The result is clearly proof of the power of the anchor text!

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