An angel user with an extraordinary meaning to a start-up

For the concept of angel users, perhaps many people are not very clear, in fact, the Angel user is a product of the first batch of users of the most identity products, and hope that more people agree with this product people. Angel Users for a website (product) to bring the identity is a relatively sensitive and unstable, and ultimately need to design from the product level to retain more users. Because of this, angel users of a product love the greatest value is not only reflected in their reputation and influence, but to prove a product is the most flash and need to be carried forward. for entrepreneurs, they are like angels, and they are important to products and businesses.

Some people will be dismissive attitude to evaluate Tencent's products in the market success is not great, in their view, with a platform covering more than 700 million users, no matter how bad products can easily occupy a huge market share in the short term.

However, even if they as the original sin of Tencent Oicq is not relying on the simple copying of ICQ started, in the latter is only a simple means to save user data to the local client, MA has a near-genius vision for OICQ designed the server to save user information and personalized avatar and other measures.

It is relying on these not how great to the user but particularly practical methods, February 1999 only on the line of Oicq to the end of the year has 100,000 users. It is with this valuable 100,000 of users to promote, by the beginning of 2001, OICQ registered users more than 50 million, while the number of users online also exceeded 1 million.

History has always refused to "if" this rhetoric, but without these angel users, Tencent really in such a short period of time to achieve such a brilliant achievement? can Tencent be as powerful and nearly invincible as it is now? Do we also see the arrogant Tencent Empire now?

Perhaps not so easy, perhaps not so strong.

Watercress's first 5 employees are from its early adopters, the beginning of the shrimp is in the watercress migration in the past the intentions of the users to develop and grow, if you know that no Kai-fu Lee, Keso, such as a series of high-quality Angel users will have such a strong topic and influence? LinkedIn, which has more than 175 million users, was initially expanded by a small group of professionals in the professional community, and more than 900 million of Facebook's users grew out of Harvard and Ivy League students.

So, to nurture and attract angel users in the end what is the meaning and value of the start-up companies?

First, for startups, quality Angel users will always be the most valuable and loyal group of users, they can provide products and services in the beginning to provide quality feedback and improvement advice, especially for the UCG site, those who have a higher level of angel users can not only create sales of the value of the site content , but also can effectively promote the formation of a good community atmosphere.

At the same time, if the product is good enough, these angel users are always happy to introduce and recommend to friends around, for startups, this is the most valuable wealth, can save expensive promotional spending, but also to build a positive interaction with the user platform, and constantly attract new users to join.

For the vast majority of entrepreneurs today, through a variety of means to obtain a certain number of angel users is not a particularly difficult thing, the real test they are how to avoid the development of the product as a result of the loss of users.

If a mature, thriving web site doesn't have the power and interest to create, participate, as it initially does, if the quality of the community and the content of the topic no longer makes them feel satisfied, they will go away relentlessly.

For all UCG sites, this is a forever worthy of discussion but has always been no answer to the problem, the site's upper limit is determined by most ordinary users, they decided the site's development future and direction, but the quality of the Angel users to determine the site's lower bound, they shape the temperament and style of these sites, If you lose these old users, the vitality and quality of a website will inevitably be affected.

Let people regret and helpless is, whether it is watercress, shrimp, or know that now inevitably encounter this embarrassing dilemma.

Now, knowing that there is a high level of old user exit every now and then, even if each Huang to retain no avail, and the use of users to share songs to charge the shrimp is also a lot of old users of the resentment and abandonment, in my own experience, this one months, has at least three neighbors have written off their account.

In fact, the above three sites are richer in content and content than in the early days, but quality and standards have fallen in varying degrees compared to previous ones, leaving many old users out of search for a new paradise, and their withdrawal has further exacerbated the severity of the situation.

This is the paradox and danger of the angel user, who initially brought great influence and traffic to the entrepreneur, and at last it is likely to inflict maximum damage on the former. It is not just a user, it may also have his initial network of relationships, a mechanism and atmosphere for content generation, and the possibility of attracting more people to participate.

They are angels, and they may become demons, and from angels to demons they do not need much reason.