An effective network marketing method for enterprises to carry out blog marketing

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A member friend through Tradelink and the author exchanges, let the author help him to provide some of the most effective network marketing methods, the author told him a few practices more network marketing methods, the member said, these ways we are useful, such as corporate web site we built for several years, search engine bidding rankings, advertising has been in the launch, Also adhere to the blog platform to write blog, the community also often posted, but found that each effect is not good, can you give me a more effective network marketing methods?

These two problems are almost always accompanied by our business engaged in E-commerce, network marketing staff, network marketing in the domestic development for ten years, also emerged out of a lot of network marketing methods, many enterprises are active and passive try a variety of network marketing methods, but can through the network marketing way to help enterprises gain profits, The promotion of enterprise market competitiveness is not much.

The total number of small and medium-sized enterprises in China about 30 million, of which about 3 million enterprises, 27 million are self-employed nature, there are statistics that 2007 through the search engine advertising (including mainstream search engine pay auction rankings, advertising) for network marketing enterprises more than 400,000, The number of ordinary members reached more than 24 million, of which the integrity of the membership of nearly 300,000, the number of Chinese enterprises about 970,000, the number of portal network advertising users focused on brand enterprises (the network ads mentioned here do not contain search engine advertising), and other statistics show that nearly 41% of China's small and medium-sized enterprises have not tried any

Through the above figures can understand a phenomenon: China's tens small and medium-sized enterprises accounted for only 1/10, more self-employed, combined with search engine pay ads, business-to-business E-commerce platform paid users, the number of corporate Web sites can be learned that China's small and medium-sized network Marketing application level is actually very low, and the network marketing way of showing a relatively centralized characteristics, then revert to the subject of this article to discuss.

Small and medium-sized Enterprises mainstream network marketing methods can be summed up as follows: corporate website construction, website promotion (more devoted to search engine mode), business-to-business E-commerce platform marketing; In addition to the above mainstream enterprise network marketing methods, 2007 blog marketing, Community marketing has also been a lot of business owners and network marketing staff attention and application, and more entrepreneurs are also very favored in the free network marketing promotion, such as business-to-business platform a large number of free members, a large number of free information release, which is also the domestic book business software, Business Express and other information release software can continue to expand the market for one reason.

Back to the question mentioned by this friend, provide some of the most effective network marketing methods, in fact, this problem is more difficult to answer, network marketing methods and enterprise personality characteristics, industry, internet marketing constantly changing environment has a very big relationship, such as taking my original in the electronics industry as an example, 2001 enterprises began to engage in network marketing, 2002 Network real name, Baidu bid, good faith, website search engine optimization Try one by one, get a good marketing effect, help enterprises quickly achieve business performance promotion, and network marketing cost investment is very low, and in today's Internet environment these methods become more and more difficult to quickly effective, One of the important reasons should be said that the Internet market competition intensified, Internet users use the level of promotion, network marketing work more and more professional and pay attention to strategic.

I also looked at this friend's corporate website, the launch of the search engine advertising, as well as landing her blog, also saw her activities in the community, I summed up the situation is: corporate Web site marketing is not good, performance in the enterprise website design ideas, content writing, the necessary access to customer trust information, search engine optimization, Business processes.

Although through the search engine bidding rankings and other ways to promote the website, but the site traffic is not large, and the site does not target the input of these keyword ads to set a better guide page and enhance the effective conversion of advertising work; search engine ads from the keyword selection and advertising word description of the lack of professionalism; she's also active in blogging, But the marketing positioning of the blog, the relationship between personal blog and corporate blog is not clear.

Personally feel that blog marketing is the spread of Word-of-mouth, is the enterprise or personal brand through the form of a blog display and dissemination, and potential customers to form a tacit communication; then in the community actively send posts but can not clearly locate their profile, such as a lot of posts, with a lot, but almost all of the irrigation type, And even the release of the main paste is rarely related to their industry, it is difficult to form a brand in the community or Word-of-mouth, such as: "Go to the network" a virtual host business; the promotion method used by the company is a good case. From the keywords are almost all ranked in the home page.

In addition, through nearly three years of network marketing services, the author believes that in today's Internet marketing environment, enterprises need to do is not to let network marketing staff to try every kind of network marketing methods, but should be from the high-level understanding of enterprises, to enhance the overall network marketing awareness.

High-level leaders not only pay more attention to network marketing, should be from a certain enterprise positioning, marketing planning will be integrated into the system of network marketing, enterprises to choose multiple network marketing methods should be more in-depth analysis of the network marketing methods, will be a number of network marketing methods in the enterprise marketing goal planning for integrated Network marketing planning, Improve the level of enterprise Network Marketing management to adapt to the changing Network Marketing competition environment, such as the site can not bring marketing results for enterprises need to invite professional network marketing personnel to diagnose the site, marketing-oriented web site transformation.

Enterprise Blog Marketing should need to clearly locate the enterprise's blog marketing demand point, enterprises to build their own blog needs to carry out a number of necessary blog marketing knowledge learning, if invited to the third party to carry out blog marketing services need to do more work. [Webmaster Forum (Www.HB00.CN) welcome more exchanges]