An endless stream of original content, the site operator's heart forever question mark

Absrtact: Perhaps our mind, there is always no reader, a lot of webmaster, seoer very confused: I have resorted to bases, Shong, why the effect is not big? An endless stream of original content, the site operators in the hearts of the forever question mark so many people took the pseudo

"Perhaps our mind, there is always no reader", a lot of webmaster, seoer very confused: I have resorted to bases, Shong, why the effect is not big?

An endless stream of original content, the site operator's heart forever question mark

As a result, many people have taken the false original approach, while others have been asking around in a daze: "How do you get a steady stream of original content?"

To answer this question, we must define the webmaster said "high-quality original": "High-quality original" is the vast majority of potential users of the site to help, to arouse the sympathy of netizens, to inspire more users to constantly comment contention (content gain), sharing recommendations (site gain and audience gain) of the site related to the unique content.

To get users to love the "high-quality original", but also must return to the interaction with the user-because the purpose of the site content is to interact with the user, we dream of sales into a single purpose is also the user of the content of the site (service) Satisfaction of the most ideal affirmation way.

Confucius said: "Do not suffer from the unknown, people do not know the person also"-do not worry that you can not get more people to identify with, but to worry that they do not know others. To really get valuable original content, we have to forget all the tricks, learn to listen, start with understanding others (users, other content creators)--The quality of the site is not written.

In the Web Content policy guide, author Kristina Halvorson Special emphasis on the importance of "learning to listen" for Web content Strategy development:

People need to learn to listen all their lives (Web pictures)

"In any enterprise, the content is jointly held by many people." The main content participant refers not only to the person who created the content. Content owners actually include a variety of roles and responsibilities: requirements, providers, creators/reviewers, and publishers who have their daily needs and proposals. These (People's recommendations) are worth listening to and considering when developing content strategies. ”

"No one knows their needs better than your customers. Although many of us think we know the ' real ' needs of end users for our site. But if we don't ask users, we'll never really know what they need.

Kristina Halvorson said the 1th is "listen to industry experts", "heads equals"! A person's thinking is limited, even if you already know the industry, but you also have to go out of the industry to understand the mode of thinking of the forbidden braces, Try to re-examine the whole industry's content system and manifestation from the point of view of other people's professional, so you will gain a lot.

Many people ask me where the blog topics come from, in fact, many of them from peer forum, question and answer website, QQ Group Exchange and expert writings (Bowen) in the views, problems. This blog post, for example, benefits directly from Kristina Halvorson's Web Content Policy guide, "Learning to listen".

"Listen to industry experts" also applies to news, industry and corporate web site, so the content of the production of the necessary prudent procedures, at any time to learn from others humbly (not only when the content strategy is formulated), not only will greatly reduce the website information false (picture mistaken, model error), effectively improve the content of the website's Professional and authoritative And brainstorming, perhaps facing the same material, another angle, we can find a more appropriate way to display content, to achieve unexpected marketing results.

For example, the People's daily official microblogging is now booming, it effectively enhanced the people's Daily information transmission timeliness, greatly enhanced the interaction with netizens. But the first person to open the official People's daily microblog proposal is a general editor-the same content in different forms (different media) the success of the show is the original success.

By contrast, "listening to users" is not hard to understand, I have some blog posts from netizens blog message, and even will delete the spam message I will seriously think------------------------------------------------- Of course, this can also effectively enhance the interaction with users and improve the user experience of the blog.

For corporate Web sites, "Listen to users" content strategy is also tried, for the vast majority of Cui friends (regardless of line online) professional knowledge, the lack of confidence in their own collection status quo, an emerald forum in Yunnan opened an expert Treasure column, the results of original content flowed, not only effectively led the forum popular, Also created the Forum experts and Forum industry visibility.

The importance of "listening to users" is not difficult to understand, but many people are struggling to find a channel to listen to their users. In fact, as long as our intentions, it is not difficult to find a way to listen to users. For example, by directly asking offline users (offline operators), to obtain user (operator) feedback on product services, such as carefully pondering the user's message, telephone consultation, network Consulting records, to a certain extent, can grasp the true intentions of users, such as telephone return visit.

In fact, for the vast majority of domestic web operators today, "Learn to listen" The truth is not difficult to understand, "how to learn to listen" is the big problem. Unfortunately, in the Web Content Policy guide, Kristina Halvorson did not discuss it.

After studying the doctoral program in psychology, the famous writer bi the word "leaning", not just what she thought, "it means that the body is leaning forward, expressing love and attention to the speaker in body language," but "to be attentive to each other," and "to listen" is to "use up (the whole) power to listen" ( Understanding each other) "," rather than simply (listening) as a strategy to please (the other), but "the mistake we make most easily is that we understand the (superficial) elements of listening, and in fact, we're thinking about what we're going to say later, and we're not focusing on the narrator, but on ourselves."

"Our focus is not on the narrator (the user needs), but on our own (sales)", which is the real reason why we can't write quality original content. We put the "user experience" as a customer-pleasing strategy, hanging on the mouth all day, but do not pay attention to the "said content" is meaningful to the user-even some people do not make the professional to understand, and do not intend to complete the understanding.

We're just passionate about all kinds of skills, determined that we think the user needs must be the real needs of users, I believe that "I did not sell well, because I said enough," stressed constantly, the results of a lot of energy, and constantly produce to the audience worthless garbage content. We expect such content to be truly recognized and sought after by the audience, without doubt.

"Sage with its selfless, so can become its private", plainly, "Learn to listen" is a "focus on their own Exchange objects, to achieve sincere communication trust" of the great wisdom, as long as the real sincere communication and communication trust, marketing desire is not difficult to achieve- We can not only the source code constantly in the first time to obtain user demand information changes, more likely to dissolve the contradictions in the marketing of the dispute-any product services are limited, but sincere communication trust can make up for all this.

"Microblogging operations are not as much as many people think, just write jokes and send tweets." Not only micro-blogging, but also the development of micro-blog content planning, micro-blog activities Planning and interactive strategy. At the same time to collect information on Weibo to the product department, After-sale department, Research and Development department feedback issues "-This is also the mission of any marketing operators, so learn to listen, learn to communicate is a very necessary thing."

Forget all the skills and procedures, put aside all our vanity, first listen attentively to the user and others, sincere communication, we will be able to continuously find the unique content to impress everyone.