An enterprise station website editor self-cultivation Road

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many times, the website editor is the network Porter's pronoun, takes the lowly salary, does the bitter force to have no future life. The author also accidentally entered the site to edit this industry, mainly serves the SME station, all the way to do SEO, agent and operation of the product, from the website editor to now, the author is the following cultivation.

First, lower-order update phase

The author originally served in a car parking facilities parking garage lock manufacturers, the company has three sites, the task is to update the site for the update. This stage, including the author later into the network company, the author, as most of the bottom of the Web site editing, for updates and updates, for original and original, write articles just to cater to search engines. So far the author to see the original writing similar, how to create an original article master? How to write a false original and so on, full face shame, anxious to delete immediately. In the enterprise and network companies do low-level web site editing, the author raised the following skills or knowledge.

1, self-study HTML and CSS

2, self-study basic SEO knowledge

3. Improve the writing ability of soft paper

4, learned a simple picture processing

In this period, the author for most corporate sites, especially the product Enterprise station, their own complacent production of a business station article list, including product manufacturing, product functional characteristics, product after-sales service, product marketing promotion and market prospects of the four major plates on the topic of hundreds of articles, And the title of these articles can be copied to the vast majority of product stations. The following figure is the author of some of the articles on the topic table.

By the way, low-level Web site editors are updating their posts if they work. The boss can always find the relevant studio from the Internet to write. The price is cheap, but also has the quantity guarantee, does not have to hire a full-time website edition completely.

Second, confusion and struggle to enter the site optimization

A few months after the site was edited, there were two ways out. The first is to improve the quality of the article, do soft writers, commentators or well-known major stations editor. The second is from the website edit, to Seoer in the product operation. The author originally from the network of writers into the Web site editor, do not want to take the first road, if the choice of the second, the ultimate goal is to profit through product operations.

With the low level of the website editor unwilling, the author entered the parking lock manufacturers do a website optimization. At present, the author thinks that if the website editor does not participate in the optimization work, especially the SME station editor. A long time, the first work of technical content is not high, its alternative is too strong; second, it is easy to give birth to work aversion, always copy sticky, with a humble base salary or almost negligible commission and dissatisfaction. As time passes, it initiates the idea of resignation or career change.

The author adopts the following strategies to construct the website content from the point of view of website optimization or operation.

First, from Baidu bid later export keyword list, targeted for the site to update the strategy.

Second, reduce the frequency of site updates, focusing on improving the quality of the article.

Third, analyze the website data, including the website bounce rate, the page stays time, the user searches the word and so on.

In doing site optimization, and do the stage of site editing, the author of the evil to fill the following knowledge.

1, deepen SEO knowledge, such as log analysis and so on.

2, the operation of Baidu bidding backstage, efforts to improve its conversion rate.

3, analysis of the source of web traffic, so that more article page for the site drainage.

4, to understand PHP, JS and database and other related knowledge.

Enterprise Station, in the final analysis is the platform of Enterprise marketing, enterprise station all the work, is around for enterprises to bring short-term or long-term profits. Website editors understand this premise, the focus of their work is how to use the enterprise station itself to introduce more traffic. If the author in the car to wipe the lock, the excavation of a large number of such as "Changsha where there are parking locks to buy", "parking lock price is how much" such as long tail precision words, there are products related words, such as "parking spaces how to lock" and so on.

Third, lower-order product operations

At present, product operations are mainly in Taobao Day cat, such as Electronic business platform to open shops, or since the establishment of the electricity business site. The author chooses the second way. Do product operations, very clear what they need, products from positioning, manufacturing to promote, each link is actually to be around sales to expand. Positioning is to sell, manufacturing control costs and improve quality is also to sell.

Build Web sites, sell products, and ultimately product packaging, promotion. At this stage, I am aware of their own web site needs these aspects of content.

First, user-oriented. If the user will be concerned about the car lock selection, price, logistics and model content.

Second, packaging products. such as highlighting the company's product advantages in cost-effective, quality and after-sales service and other advantages.

Third, part of the main search engine content. This aspect of content, the author can be purchased from the third party, to enhance the relevant weight of the site. So that the search engine included the author's site more other pages.

At this stage, the author self-study and strive to learn the following content.

1. Analyze the advantages and disadvantages of each platform (search engine and Business-to-consumer).

2, learn to complement each other and win cooperation. Instead of being an omnipotent webmaster or operator.

3, targeted production of product topic page.

Iv. writing in the final

Site editors have a number of advanced routes, such as from the media cloud technology, soft writers, product planning, product operations, large station editors and so on. How to do, how to do, I think, only suitable for themselves, and the prospects and money, is the best.

Article by drizzle parking lock www.mmyqp.com Original, reproduced please indicate the source, thanks!