An entrepreneur's play money 7 questions

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No matter how smart, noble and elegant you are, as an entrepreneur, you can't avoid the fact that the business company's first priority is to make money. So entrepreneurs have to learn to play with money.

The so-called play money, is from the change to make money, and then to the penny, spend money, you must be omnipotent. Only in this way, you are a qualified CEO of the entrepreneur, otherwise, in the eyes of investors, you are clearly not a qualified CEO, or to find opportunities to be a Shang more appropriate.

Now, please go back to the original point, ask yourself the following 7 questions, to improve an entrepreneur must deal with the 7 things about money.

1 case: How to pay from VC pocket?

The financing of the lake is never a lack of legends. You may have heard a lot of 5 minutes to fix 20 million, the toilet to fix investors and other marvellous legends, even you decide to start a business is also affected by these legends of the stimulation. But what I want to say is that legends are always just legends. A minute on stage, ten years of work. You only see his bright side, did not see him behind the scenes of hard work.

After starting a business, you have to solve is not how to finance, but to establish their own business model, to understand what they want to do what kind of thing, this matter can solve people's one kind of problem. You have to think clearly about it, convince yourself, and then visit the investors and tell your wonderful story.

Financing is definitely a technical activity, but the technology is not complicated. Investors focus on just a few core elements: 1, business model, is what you solve the problem, how to make money; 2, market size, is your market imagination space; 3, the core team, is what kind of cow people are doing this great thing with you.

These three things solved, maybe 5 minutes to fix 20 million things, tomorrow will happen to you.

2 questions: How do you pay for your wallet?

From the VC pocket, you can only let you have a good start, to be happy to continue, you have to learn from the user pockets. If this problem is solved, you will never be kicked out of the capital, and you will always dominate yourself and the company's destiny.

The user is God, is also supports you to realize the dream the food and clothing parents. But to get their money out of their pockets, you have to have real skills to support you.

The key to true skill is your product. This is the weight that determines whether you can pay from the user's pocket. Now, ask yourself two questions:

1, your product is not really found the user's pain point, solve the user's problem?

2, your product can let the user scream, can let them initiative to friend recommend?

Good products speak. As long as your product really finds the user's pain point, really solve the user's problem, it will be able to let users scream or even jump up, can make them very happy to their friends recommended, then you will be successful, it will be smooth from the user pocket a lot of money. Apple, like Chowa, is no doubt one of the best user experiences on the planet, so there's a crazy scene waiting All night.

You may say, again bad product, as long as the marketing promotion does well, also can sell big. But what I want to say is that it is only the beginning, and the strong push will only bring the initial appearance of prosperity. Once the user has used such a product, with a more direct and bad experience, then your doom will come. Good things do not go out, bad things spread thousands of miles. In today's era of social media popularity, it's only minutes.

Unless you only want to disregard the consequences of a sum of money to withdraw, otherwise you will be relieved to respect the user, do research and development, and constantly upgrade your products and services, and then have the opportunity to a lot of cash from the user pocket, and the user sincere smile.

3 questions: How do I make a financing plan?

This question, we will use how to answer the investor inquires the way to answer it.

Some entrepreneurs answer this: first round, and then the second round, until the company profits or IPO. As to the scale of financing, as much as possible to melt more, so more practical.

It's OK to say a few words like this, if you really think so, then I can only tell you that you are not a qualified entrepreneur, you need to cultivate a lot of content.

Some entrepreneurs will say: We are a focus on technology research and Development of the team, our financing has a professional financial advisory company to be responsible for specific circumstances you can communicate with them.

This one. I'll give you a suggestion. Financing is one of the core jobs of a start-up company, it concerns the survival of the company today, but also related to the development of the company tomorrow, how could it be entrusted to a completely unrelated consultancy? If you have a guilty conscience and feel that you are deficient in this area, it is no problem to find a professional person or company to consult, but a completely Shang approach , absolutely not.

I once replied to my investors: you also see, we "two rabbit parcel" this project, the core is to solve the Chinese children's hands and creativity weak problem, it is easy to let parents pay the pain point. China every year about 20 million children were born, this market space is very large, our team's product development capabilities and marketing capabilities are very strong, there are many VC in contact with us, but we do not want to melt too much money. We are confident that after a month to start to achieve parity, now the monthly operating cost is B million, so we only need to melt C million is enough. This financing in place, we mainly do the following several things: ABCDE and so on.

Such an answer, obviously will give people a professional, reliable, planning, and control of the image, of course, more easily impress investors. Of course, than to impress investors more crucial is that you really do so, do have a good idea, do have the answers, do more than anyone know their own company.

4 questions: How do I make sales forecasts?

This is a more technical work. If your product has been tested, the results of this prediction will be completely different. Mr. Shi Yuzhu said that the best marketing guru is not an expert, not a professor, but a consumer. Only real research consumers, understand the real needs of consumers, will continue to improve your products, can successfully sell their products.

Therefore, before making a sales forecast, it is best to do a trial test first. According to the test results, and then make a conservative, realistic and optimistic sales forecasts, and to honestly put three of results to investors, let them know, do a good job will be a kind of exciting harvest, do not well what will be a bad result.

As an entrepreneur, you have to understand that the worst outcome is not that you tell the investors the worst predictions, but that you give them a visionary answer. For example, "as long as the investment in place, we can launch large-scale advertising, sales will soon be able to do."

Such an answer will only let investors in the heart muttered: with your son want to take my money to smash the market ah, hit not open, I will follow you play.

5 questions: How to account for operating costs?

For this issue, investors focus on the actual operating costs, as well as your control of operating costs.

If you just do not have the fine big to the salary, the rent, small to the property, the electricity and water, all like chronological reported to the investor, this only can show that you are a sober entrepreneur, you are very worried, also very careful. But on the other level, you're just a cashier, and you don't fully understand the implications of operating costs.

If you don't, you can take a look at the entrepreneur's answer below.

He said: From the first day of entrepreneurship, we are very focused on the control of operating costs. Now the cost of each month can be controlled within 100,000 yuan, but this is only the day-to-day operating costs, because our business development quickly, product production cost per month to increase by 40%, the delivery of logistics courier fees, the growth rate of 20% per month, and next month will add 5 operators, Wages will also increase by about 30,000 yuan.

This answer covers the daily expenses, labor costs, production costs, sales costs and many other categories, but also take into account the dynamic factors, the future of business development and the resulting cost growth, and so on, are considered very fully. Such entrepreneurs, of course, will have a greater appeal to investors.

6 question: How to divide the money?

How to divide the money is how to do the distribution of the company, for example, pay treatment, option shares, etc., need a reasonable allocation.

The wealth gathers the person disperses, the wealth disperses the person gathers, the cent money is necessary, this is a company to be able to develop continuously the essential element. It is necessary to have a scientific and reasonable distribution, otherwise, the team will be 1+1<2, the team is difficult to form cohesion, of course, difficult to become a major event.

Some entrepreneurs are like this: I invest, I take risks, I bear the pressure, I can not eat during the day, I can not sleep at night, of course, the money is mine.

Such entrepreneurs can only be regarded as a businessman, can only recruit weaker than their own people, can only be made into a small business to improve family life.

Some entrepreneurs are like this: although it is my investment, but no team to specific implementation of work, exhausted myself, also can not be a major event, so the proceeds must be everyone. As long as we do a good job, in addition to giving everyone a raise, you can also give everyone dividends, but also to establish an option system, to share shares. We work together, sooner or later, the company will be listed, so that everyone in the team can share the fruits of entrepreneurial success.

Such entrepreneurs, as long as he chose a right direction, business model clear, huge market space, adhere to, it will be able to achieve great cause. Even if the business model encountered problems, even if the market changes, there is no problem, he can adjust the direction in time, continue to move forward, because he has a willing to follow their own strong centripetal team.

Knowing this simple and straightforward truth, you are half done. As for the specific operation of the money, it must be a matter of opinion, there is no unified standard answer, only the most appropriate. As long as you are willing to share the benefits, you will find a way to suit you.

7 questions: How to spend money?

This money, there are two means: first, how to spend money, and second, the success of the venture to make money how to spend.

About the first aspect, how to spend the money, here no longer said, details of how to do financing planning. How much money you need to melt, where you use it, you have to think about it before you finance it. In this 7th question, we only do one thing, imagine a good tomorrow, entrepreneurial success, make so much money, how do I spend it?

This kind of imagination, will certainly let your entrepreneurial more passionate. Most people may say that spending money is the thing I do best, and how much money I can spend. Of course, you can certainly spend it, but where it is, it is also a learning, and it will suddenly show your taste, your values and so on.

With money, you can make a lot of your own ideas into reality. You can buy a luxury car, you can also put a house, you can travel around the world, you can also like Wang Shi to explore, the impact of challenges to the human limit of the "7+2" program.

You can also build a luxurious school in your hometown, and let the children of your hometown receive the best education. Or as a start-up fund to help more young people who are thinking about starting a business. Believe, from being helped to realize the dream, to help others realize the dream, this change you will be very fond of.

Of course, you can start a business again. Because you are a person who likes to toss, you are a restless person, nothing to do you will be depressed, entrepreneurial although bitter and tired, but it can bring you unlimited happiness. It's really exciting to lead a team, to struggle, to fight, to fight, until all the ideas have been turned into reality.

Accidentally, and back to the original point of entrepreneurship. No way, this is life, because you are born an entrepreneur. (The author of this article Tao, the founder of the Department of Wheat Straw anime, anime star "Two Rabbit" planner, personal micro-signal htbeijing)