An example of "heavy rainstorm in Beijing" and how to carry out event marketing skillfully

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Recently, Beijing has experienced the biggest heavy rains in 60 years, the heavy rain caused 37 people to die, let us for the Beijing storm caused the loss of the victims of sincere silence for 60 seconds. It is gratifying that there has been a lot of moving in this disaster, people watch out for each other and face this disaster together. I salute each and every one of the heroes who stand up for the city!

Today, I found that the "strong rainstorm in Beijing," the disaster has jumped to Baidu search the top page. And with the further development of the incident, I think all deeply affect the hearts of every Chinese. The author today in the relevant news, found that many mainstream sites have opened the topic of related events, the content of the topic contains the latest pictures, the latest news, the latest netizen interaction, these are much concerned about. Some sites have even replaced the background with black-and-white tones to commemorate those who died in the disaster. The author thinks that we should pay attention to and observe the incident and if we can skillfully use the event to carry out moderate marketing, it is a good way to promote. So where can we start with a modest promotion?

One: Soft article promotion

A high quality soft paper can bring many high-quality outside chain for our site, at the same time can also obtain more target audience. It plays an important role in the promotion of the soft text. If we can draw on the current hot spots, write an article that meets the appetite of the visitors. In the case of the heavy rainstorm in Beijing, we can skillfully use the heroic events appearing in the disaster, people's mutual help and so on, and add their own point of view, the memory of the deceased, understanding the disaster heartless people sentient beings and the meaning of life. These can be joined in our article, both can indicate that the event of silence, can also be a good promotion of their own site.

Second: The production of the topic page

In response to this unfortunate time, many sites are showing the role of the media. Many sites have opened the topic of related events page, so concerned about the people in the disaster area of the network can be the first time to obtain the latest information. At the same time also added a lot of interactive columns, so that the network name can be sent to bless the disaster area. At the same time, we can see that some sites even the theme of the site color set to black and white, to hang on the loss of life in the disaster of people. These are some of the best ways to promote the site with the help of this event.

Third: Weibo promotion

We can see that many of the first-hand news is from Weibo, which is also because of the real-time nature of the micro-bot. According to Sina Weibo statistics, about Beijing rainstorm more than 8.8 million of the discussion, countless netizens participated in the love of mutual assistance, spread help information, delivery of love scene. In the face of a 60-year rainstorm, Weibo has once again proved its strength.

Four: promotion of public welfare activities

In the 521 Wenchuan after the earthquake, Baidu has in its search homepage to increase "network transmission confidence to support the construction of the disaster areas," the column called hundreds of millions of Baidu netizens solidarity reconstruction, and from this start a series of disaster relief activities. May 12 The same day, Baidu also plans to "have AH" platform to help open up for Mianzhu New Year's pictures, Beichuan tea, Wenchuan sweet cherry, special stores, and through the Baidu Bar, know, such as a strong platform to promote, to help more disaster-stricken special products open market. Baidu's these actions we can also borrow to our site. For Beijing's disaster-stricken households to carry out public welfare activities, can help the victims, can also be a good promotion of our site, build our online reputation.

The author thinks, although the event marketing is an effective medicament to promote the site, but we should consider in any step, do not betray the most basic moral bottom line and as the media should have the social responsibility. Beijing's heavy rain time to carry out event marketing is a kind of public welfare marketing, which we need to import the theme, from the social public welfare nature, the main axis for social welfare, while claiming their site.

Article by Anhua black Tea http://www.chashui.cc Original, reproduced please retain the source.