An example talking about the optimization of SEO Wang Daochang tail words

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Do SEO optimization site friends, do not know whether there is such a feeling: optimization of the main keywords are optimized, Baidu ranked even to the first place, there is a certain amount of traffic, but the site is still useless to make money? or just make a little money. This situation, I have encountered many times before, I am also struggling to think why, if the increase in the conversion rate of the site? This is a problem that has plagued me for a long time. Direct to recently I also realize a truth, seo the highest realm, not the main keyword optimization up, but the long tail keyword optimization up. Below I use an example to prove my point.

I have a navigator to do the product page Taobao guest site (the current site keyword is in the callback process), just beginning, my main words are: Navigator, car navigator. such as these two words ranked Baidu before the two pages, the site one day from the search engine to browse more than 100, is basically "car navigator" the word to the flow, but I found that the site's small volume of poor. August one months only sold more than 10 lists. Backstage listened to a friend's suggestion, I changed to the long tail word optimization, the key words are: What navigator good, which navigator good, car navigator which is good. such as the Baidu index for Zero keyword optimization, I found that the site's traffic not only doubled several times, and the income also doubled several times, every day there is a deal. The following picture is the proof:

The highest record, one day from the search engine to more than 400 IP. Altogether a 80 several long tail keywords row in Baidu first page. Volume is also very good, of course:

Through this station, let me understand a truth: do long tail word optimization is the king of SEO, because through the long tail word to the customer quality is higher, such customers purchase intention more strongly. Because the customer positioning accuracy, sales will be easy to deal. To sum up, long tail words have the following advantages:

1, the first long tail word positioning is very accurate, through the long tail word to the customer quality is much higher. For example, a customer search "car navigator which brand is good" the word, first of all, the word wants us to send a message: This customer is determined to buy a car navigator, his purchase intention is very clear, the rest is to buy what brand, products what the price of things. If our site's products can solve the "car navigator which brand is good" this question, that our website or say we sell products, can meet customer demand. The probability of such a deal is very large. On the contrary, we take a look at the main keyword, if a user search "car navigator" this keyword, first of all, the word can not express his intention to purchase is strong, perhaps this user in the search vehicle navigation equipment related information, and no intention to purchase. In fact, "car navigator" this keyword can not convey to us the customer more detailed information or demand, for example, the customer to the car navigator to understand the extent of customer needs what price, what brand navigator and so on. So "car Navigator" the word to the customer quality is far inferior to "car navigator which brand good" the word to customer quality.

2, long tail words have a quantitative advantage. Through the combination of different words, can produce a lot of different long tail keywords, such as "What Brand Navigator good", "car navigator which brand is good", "what brand of navigator Taobao good quality", "car navigator which brand is good" ... In addition, not long tail keyword to the flow is not much, such as my www.oa8sh.com Navigator this site has a key word is "car Navigator Top Ten brands" This is a long tail keyword it? That's the key word for me. So do not underestimate or ignore the long tail of the keyword.

3, long tail Word competition is small, on the one hand, Baidu included in the long tail of the number of pages generally less, such as 100,000 order of magnitude, so that the optimization is relatively simple, in fact, because the long tail seo words more, such as to do related words SEO optimization of less people, so the degree of competition is even smaller, optimization is easier.

Through this example, I also understand, such as Tencent such a big company why have to speak heavily please tong why they do SEO consulting. It is said that Tencent Portal now has reached the number of long tail word hundreds of thousands of, which is the long tail of the word to every day from the search engine to bring customers millions of of traffic.

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