An example to illustrate the considerations of Enterprise Station optimization

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Early one months ago, my friend let me give an enterprise station to do SEO diagnosis. The author found that the station, PR value up to 5, no Baidu home snapshot, Baidu included normal but no Baidu traffic, site no home. This is the typical Baidu down right website. At that time, I put forward some suggestions, but today when I look at it, the site still has a lot of optimization deficiencies.

Basic data of website

The basic data screenshot of the website is as follows, from the following figure we can find that the station has resumed the Baidu snapshot, but the keyword ranking is not ideal. The author will analyze the station from the outside.

1. Title

The station homepage title is "The Love art Net-calligraphy and painting, antiques, handicrafts and other works of art, such as the leading professional instant appreciation, trading platform, so write pros and cons, the advantage is that the site title for the marketing type, the focus is to build brands; The disadvantage is that the keyword selection is too general, are some industry words, such as painting, antiques, handicrafts Keyword selection is not accurate.

The station's channel page, the part is jumps to the top-level domain name, partly is the level two domain name. This is not very relevant, it is important that the station Channel page title title is too bad. The screenshot below shows that the title of some channel page is even the same as the title of the homepage. This is a common problem of many small and medium-sized enterprises, and as close to the industry station's love Art network performance is a bit poor.

2, the article aspect

The author found that the station of the article to maintain a more frequent one day, each has its own optimization means, the author does not pay more than the text to update the frequency of the site, but the author of a number of enterprise stations are maintained one weeks or half a month, the overall ranking is still firm. Open the website, I see the following article title, suddenly stunned.

Obviously, the site optimization staff in the optimization of the word "art transactions", but such a title is not desirable, the title is only two words of the difference, although the similarity is high, but the similarity is too high will affect the article included. The author then watch the content of its article, each article about 400 words, and inside the pile is full of "although", "but", "because" and "so" and so on vocabulary. It can be said that the station is updated for the update, the quality of the article is low. Search engine after the elimination of noise processing, change 400 words of the article into less than 100 words dry article, worthless. Combined with the article title, article content, the station is not ideal, long tail word diversion is not much also reasonable.

3. Weight tag and URL

I look at the source code of the station, basically find no h, fervent, such as weight tags, or even the B tag is basically not necessary. Many article pages did not do import and export anchor text, the inner chain did extremely poorly. The author found that the station's main domain name plus several two-level domain Name page should have tens of thousands of levels, but there is no one nofollow guide spiders crawl important pages.

I browse the station BBS, and found a very tangled problem, many forum posts need to register to see, this is called Spider love why!

Second, outside the station

I think that the site to this level, the first problem is to address the collection, pay attention to the structure of the site. Not enough of the station outside the chain distribution, really let the author tangled A. Is like most of the website optimization personnel novice, likes in each SEO forum to send the signature anchor text outside the chain. Screenshot below, push a chain of the outside incredibly up to 373. It seems that the last time Baidu hit hyperlink cheat did not give the station site optimization staff a profound lesson.

Third, write in the last

In fact, this station is more like an industry station, but there are many enterprise station optimization of the common problems, so I temporarily summed up the Enterprise station optimization of the category, but also to avoid being sprayed. Website optimization, more and more focus on user experience and the most basic things, such as the quality of Web pages, site structure and so on. Do a good job of the key points, small Web site optimization can also be counted.

Article by Changsha website Optimization http://www.meimiao99.com/SEO/show_46.html Original, reprint please indicate the source, thanks!