An email to handle 1 million sales marketing strategy sharing

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Webmaster Friends everyone good, today to share a I just recently operated the mail marketing case, the case itself is not very successful, but I think some of the marketing strategy is worth sharing, perhaps you can give some inspiration.

Case Procedures and Results:

Marketing means: Mail marketing

Products: Foreign trade export, electronic products.

Message body: Plain text text.

Send quantity: 500,000 mailbox.

Mail opening rate: 29%

Mail hits: 48%

5 days to generate sales: 1.09 million.

OK, the data listed above is the real data of this email marketing. Read here, you will certainly have the following questions:

Is your case true?

is email marketing so powerful?

What is the rate of mail opening and how much hits?

Your title and text is how to plan, why is the pure text of the body, rather than add their own product pictures, links and other information?

Now, does mail marketing have any effect? If it works, how can it be done to maximize its power?

Well, with these questions, here's the experience I want to share with dry goods. See here, everybody's thinking don't stay in the case above, but to jump out of the case, stand in the marketing angle, think how to put the mail marketing this thing to do well, how the concrete operation lets the mail marketing real to bring you the profit, helps you to sell the product, earns more money is, the marketing ultimate goal is to sell your product, To make a profit, right? Below please follow my thoughts to see how the power of email marketing can be maximized ...

Let me tell you a story about the girls ...

Most people should go to the sleepover, right? Especially for young friends. So first from the angle of the boys, you go to the club, for what? Don't be embarrassed, most people's goal is to get to know some pretty girls and hope something happens, right? Don't be embarrassed, hehe, Here does not talk about how to pick up girls, just to see the phenomenon of human nature, to see marketing.

Then, the nightclub will often have such a situation, more men, and all good-looking, are pretty handsome, and girls relatively less.

So at this time, when the competition is more and more powerful, how do you stand out, to achieve your goal, a successful chat?

is a direct thick skin in the crowd together in the past, please others eat, directly to the telephone number?

Or have been standing down to see, dare not go forward?

We are now standing on the girl's point of view to see how she is a psychological change and ideas.

1th, come up with a large number of accosted, and everyone is very handsome, bad choice. But also have to have a choice, so this time, no matter how many boys, first he will be in the heart poss off a part of people, leaving only two to three, as the final target, female friends say right?

So, at this time, as a boy, the most important thing is to stay, let the girls take you as the last identified several candidates, so that you have the next opportunity.

In short, the first thing to do is to attract the other person's attention and make them interested in you.

How to attract attention and make it interesting to you?

This time the boys can walk over and talk to the girls about some of the topics she's more interested in. Of course what this has to be based on some behavior of girls to judge, such as girls dressed very fastidious, you can say: "Miss, you dress very special, just I also dress with this piece very interested in" OK, this time, Basically the girls will have a crush on you and interest, and then you can talk for a while. But what do you do next?

The usual practice is that the boys have been chatting, chatting for a while, to the girls to telephone number. Experienced friends will know that in the nightclub girls are very popular, it is impossible to keep you there for a few hours, because you have a lot of opponents, at any time will come to harass this girl.

So, this time, what you should do is: Take this girl to another place, and isolate the competition.

Because only you take this girl away from all the competing opponents, you will be able to further express yourself, not to be harassed, the girl's attention can focus on you.

So the second step of the conversation is: Take the other side to another place, isolate the opponent, let the other side focus on understanding you, to get more performance opportunities.

Well, this time, the girl has been from the original attention you, to generate interest and goodwill. What are you going to do next?

Let him trust you!!

There is no denying the premise that we are doing any business and contacts, that you have to trust each other. If you don't trust each other, do you buy each other's products and do business with each other? Obviously not. So the premise of all results is to generate trust.

This time you have to introduce yourself, of course, with a more pertinent attitude to introduce yourself, from different angles, introduce your strengths, your expertise, as much as possible to attract her, let her trust you ...

So, the third point of the conversation: cleverly introduce yourself and let the other person trust you.

Well, by this time is a new stage, the girl has followed you out, and listened to you a lot of stories, you have a trust. What do you do at this time?

This time, you can further introduce your own advantages, such as can say: "His family is also good, to this age, parents worried about their own marriage, and always arranged for some girls and I blind date, they are very helpless, parents are old, I can understand, the next there is a good thing to do. "———— highlight your filial piety and your situation and create a sense of urgency.

So, the fourth point of the conversation: create a sense of urgency and scarcity, urging the other party to act immediately.

OK, at this point, if you ask for a phone number, or after an invitation to go on a date, do you think she's going to turn you down? Obviously not, right? Because she has completely believed in you and recognized you at this time ...

OK, this is for you to exchange the experience of a pick-up girl, maybe this topic is not the best topic, but can be very intuitive reaction to some problems, to see some of the characteristics of human nature.

Here we go to email marketing to see how our email marketing can improve its success.

Because we sell products, and accosted girls like, I hope that customers recognize your product, and finally take action, buy to take home!

Now, we go back to email marketing and stand in the customer's shoes and think:

Customers go to work in the morning, half an hour or more than 10 minutes before work, open their mailbox, to see if there are important emails, the first step is to carry out the deletion of email and important mail search.

So, he would first delete the message which is very obvious, and then according to the title, look for the message he thinks is important, and click to see.

Mail Marketing First step: the title of writing;

Usually when we do email marketing, write email title, will add a lot of sales behavior is very obvious words, such as "30% discount, promotion, second Kill, discount" and so on sales behavior very strong words;

But we stand in the customer's point of view, in this information age, everyone is using email marketing, in the era of advertising flying, such discounts, such promotions, but also attract clicks? What's more, most people open their mailboxes before work to see if there are important emails, where there is so much time to see so many ads, Therefore, the title with a promotional nature is not feasible, is not desirable. Our title should be plain to understand, like a friend greeting the same title, do not carry any sales behavior words.

Summary: Title Writing do not appear any sales behavior words, popular simple can, improve the click rate.

Mail Marketing Second Step: The text of the preparation.

Usually most businesses do email marketing, will design a very beautiful atmosphere of the picture page, there are a lot of product pictures and links, and do not say the title of the problem, even if the customer opened your mail, look at all product information, this time, the possibility of being deleted is not very large? is deleted, that means failure, Lost a customer, and then according to People's psychology, advertising is very objectionable, so most of the enterprise's mail marketing, to this step, it died!

That with the product picture of the message body, the sales smell too heavy, easy to be deleted, so what text will not be deleted?

The answer is normal text, no sales traces of the body.

The best way is: plain text!

Write the text in the form of the body, is the most normal way, we think we usually do mail exchange is this? Just write a paragraph of text, it will write their own sentences, carefully with PS do very beautiful? This does not conform to the user's behavior habits. So we write the text of the message, it should be in the normal format, use the form of pure text can be. Don't use too many traces of sales, like chatting between friends, tell stories and chat. Combined with the pick-up technique we talked about earlier, that's what attracts her attention and interest, right?

But we are really in marketing, how to do not leave sales traces of the case for marketing it?

My suggestion is that you can skillfully add one or two links to the text. Lead him to your marketing page.

Summary: The text uses the form of pure text to write, no obvious sales traces. And cleverly introduced the customer to another marketing page.

Excuse: Why not in the mail directly to the guest orders, to lead him to another marketing page?

If you remember the way we talked about picking up a girl and taking her from the club to another place, you might be able to understand why you don't push a customer to order in the text, but to lure him to your marketing page. We still think about the problem from the customer's point of view.

When he opened an email and watched it for a while, he would instinctively have a psychological hint that he needs to read the email as soon as possible, and continue to look at other emails, continue to look for important messages and delete ads, right?

So, in the text of the message, not the best place to rush the deal, because this time, the customer is just a little interested in you, do not trust you, there is no desire to buy, why should customers buy your products now?

Mail Marketing Third step: Product Marketing page production.

The second step in the body planning has said that the text we do not do marketing, first with a friend of the tone to promote the interest of your customers, and then in order to isolate the opponent, let the customer further focus on their own, and the customer lead to another product marketing page.

So, there's a problem, how should marketing pages be designed to let customers trust you and order and buy your product?

We're still going back to the conversation we talked about, what's the marketing page for? To increase the trust of your customers, right?

So, this time, marketing page should be more your product advantage, corporate culture, tell him now buy concessions, such as this time can highlight the current purchase, that is, how much discount, send gifts and so on, highlighting your strengths and scarcity, the production of a sense of urgency, prompting customers to order.

Notice here that marketing page should have the function of online payment and customer service advisory function, so that customers have a strong desire to purchase directly after the order, or so this impulse may not buy, this is human nature, easy to shopping impulse, we need to grasp well.

Summary: Marketing page design should focus on the advantages of products, and give customers a sense of urgency and the scarcity of products, urging customers to order.

The entire marketing process is actually very simple, not only mail marketing, other marketing methods are also common, marketing to do is five things:

Capture potential customers ' attention--accumulate interest--build trust--stimulate desire--generate action

All marketing, regardless of the length, regardless of complexity, the principle is the same, marketing strategy must be to enter the other side of the world.

Article written here is over, you reader, after reading, there is no brand new understanding of marketing, there is no clearer message marketing a thought? Welcome to communicate with me, share-let people progress.

This article comes from Dengzhong wins blog http://www.1798seo.com/dianzishangwu/1839.html