An hour to conquer investors

Pioneering state 2013 innovation China in Hang scheduled, angel investor Cai to the entrepreneur put forward a lot of very real suggestions. In the mobile Internet session, it is a direct share of their own entrepreneurial and investment experience.

Cai that entrepreneurs must follow the following six points:

The direction and positioning of the product. No matter what kind of products to do, we must comply with three principles: there is demand, to do this product own advantages, to understand the user and their respective benefits;

Second, the best government non-intervention, competitors do not affect.

Third, entrepreneurship to occasion. Entrepreneurs need to think, products can use the way the Network Alliance to develop the formation of industrial chain. Baidu and Taobao are very classic cases. Taobao in 2002, when the flow of independence is zero, 2003 years when it launched, but also did the way the network alliance, everyone began to see Taobao on the major sites, and finally it defeated ebay.

If you find the opportunities developed in the future, adjust and change them immediately. "Look back to see all the successful enterprises, whether Ali, Baidu, or now millet, from the beginning of the positioning to the back, almost adjusted." "Cai said.

Product name to spread easily, is auspicious name, registered trademarks. "I don't think we should be superstitious, but it is very necessary for the company and the name of the product to get an atmosphere." Because it is at least conducive to the spread of your communication, you have a great help. Cai said, at the same time, entrepreneurs to register trademarks, many people think of a lot of good trademarks, and later found that others have been, for a vain.

Six, pay attention to brand marketing. Cai that a brand needs to establish symbols, but also for users to design conducive to word-of-mouth transmission lines, such as Baidu on behalf of the search, millet is for enthusiasts and made mobile phones. "A good case is hao123, originally the same type of site has 800, why it can develop?" its website wrote a sentence: If you like this site please tell your QQ 5 friends. This sentence is very meaningful. ”

One hours to conquer investors

Cai advises entrepreneurs to do their homework before meeting investors. "You need to know about your investors." Which companies he has invested in and which colleges he graduated from, so that when you talk to him, you will be closer to you in your relationship. Cai said that in April 2006, when he went to see IDG investors, he read the biographical notes of every person in the company. "In fact, these can be found on the Internet, you need to understand that every investor, including his suitability for you, so that communication will be very smooth." ”

If investors agreed to meet, Cai said, the usual time to meet is half an hour to an hour. How to impress him in this short hour, you have to say the key, it is best to give some clear data, never exaggerate and do false data. "Because if you exaggerate about a small place, just what the investor knows, he will overturn everything you said earlier." ”

If you get the money from VC investors, CAI suggest that entrepreneurs do three things right away:

The first is normalization, after normalization, management will slowly on the track.

The second is marketing. Investors to vote for you, has indicated that the product direction and product is right, downward is should increase the intensity, increases the investment.

The third is to strengthen team building.

"I personally suggest that a team will go through three stages: 20, 50, and 200," he said. 20 people are at the very beginning of the time, there are start-up products, this time the team is the most powerful, because at that time everyone you are well, the efficiency is the highest. 20-50 personal time, basically the product has been rapid development, the company needs to have a variety of people, including sales, finance and so these are to keep up with the time. To 50 people before the time, the management is OK, but also the whole company management team and cultural construction of the most important time, this time if you want to put the culture of the team to do a good job, then you to 200 people, 400 people when it is simple. ”

Make the product the ultimate

Cai hope that the first to start products and services to do a good job, the product into a killer application, into the flow of the entrance, eventually become. He believes that a product becomes a platform with three symbols:

A, the number is enough, at least more than 50% of netizens will use.

Two, must have the stickiness, has the social relations.

Third, can output flow.

"Baidu can output traffic for other websites, or like micro-letters, although not open, it is also can give QQ other games with traffic, so will become a platform." ”

Cai that for entrepreneurs, products are not required to become platform-level. He said that all platforms, portals are from the most basic application, vertical application Although not necessarily be able to become a large platform. But to achieve the ultimate, become the field boss, the value is very big.

Big aunt? Such a seemingly vulgar application, but it actually has 30 million or 40 million of users, and high activity, may be many people will say, such an application can make what money? In fact, from the extended to the menstrual period, and then to pregnancy, along this line of thought, eventually can be made into a healthy service platform. Cai said that while it is challenging, at least it can go along this path. As long as we go on, there is hope that the bigger the change.