An important standard for searching the user experience of a Web site

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User experience is a kind of psychological feeling, is a search engine optimization of an important reference standard, is the user when browsing the site was established, is a purely subjective feeling. Usually from the usefulness of the site, can be found, website information availability, Web site satisfaction, credibility and so on to determine the user experience of a site. A good user experience of the site, not only to win the search engine's favorite, but also to the enterprise to bring a group of loyal users. What is the user experience? From the point of view of the viewer, do you like the pages that are advertised in the sky, or do you have a lot of material content? Obviously, you must choose the latter, this is human nature, this is the simplest user experience, but also the most direct impact on your web browsing volume factors.

Search engine to judge the user experience of the site is an important criterion is the search out rate, then what is the search out rate?

Bounce rate refers to the proportion of the total number of pages visited by the user who visited the site and then left the page. For example, an SEO site, today has 1000 IP from a link to enter, at the same time these IP 100 people from this link away from this site, that the entrance to the site of the jump rate is 100/1000=10%.

The resulting jump rate algorithm is as follows:

Bounce rate = number of times to go to the site by browsing a page

So, how does the bounce rate affect the rankings of the site? The search engine's progress, has paid more and more attention to the site's user experience, and the jump rate is to assess the site's user experience an important reference indicators, the higher the rate of jump out of the site to visitors less attractive. Obviously, if most of the people who enter your site are closed or exited as soon as they come in, the site is definitely not what the user likes.

How to analyze the whole site page out of the rate, we can use the statistical system, the general common have this function, such as Google Analytics, Cnzz and Baidu statistics, and so on, there are every page of the bounce rate show, we all know that statistical analysis is also the work of SEO, But there are still a lot of people who have never cared about the bounce rate. In fact, the bounce rate can be used to guide the site and the improvement of the page, when we found that the jump rate to a certain extent, it means that the site needs to do some improvement optimization or page update.

So how to reduce the search jump rate?

First of all, the website design should be friendly

Concise, attractive design can effectively reduce the bounce rate, the layout is friendly to allow users to easily find the desired product, and related products recommend or add small gifts can effectively stick to the user, and finally complete the sale.

Second, the Web page's keyword positioning and the content of the page is highly correlated.

Users search for a keyword into our site, then he is to find this information, if the user opened the site found not what he wanted, then he will soon launch the site. For example, users search "Shenzhen seo" into your site, to understand the relevant service content, but open the content of the site is all games and other irrelevant information, the customer must be immediately shut down the site, so that customers lost.

Again, the desire to arouse the user to continue browsing. For example, when I read this article, see the 1th "website design to be friendly", then if he is not very clear to this, will click in to see how the site design friendly how to achieve, because I made a link here. For example, now many sites in the detailed article page below have "related article List", if need to further understand this information, you can read the relevant articles in the list, which increases the visitor's stay time and access depth, but also reduces the search out rate.

Finally, provide more products or information to target visitors

For example, the company that provides SEO services, it is best to subdivide. such as Chinese seo, English seo, keyword ranking and the whole station optimization. If the site is selling men's clothing, including clothes, it is best to complete the product style, all kinds of colors have, so that customers have more choices. There are many ways to reduce the rate of search jump, as long as we carefully observe, analysis, the final site will bring you unexpected results.

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